Many Seller Account Are Examined by Amazon for Reviews
First, the Feedback account is being audited recently
the seller received an account audit notice, the message as shown in the picture below:
"Your current sales volumes are not supported by buyer feedback or an established sales history. "
Second, the feedback is deleted
The holiday season has passed, Amazon has not stopped to delete reviews, many sellers recently said that their true feedback has been tragically deleted. 5 Feedback of some sellers in Japan Station were deleted, while the review is not fake in fact, the evaluation did not violate Amazon requirements also. There are sellers also said that their real feedback in the United States Station was also deleted.
Third, due to feedback, the account was frozen
1. The total orders of Amazon's new account increases a lot in a short period of time, or a substantial increase in total sales will lead to Amazon audit.
2, Amazon has a Velocity limit for each account, Velocity limit means that the seller limit of sales growth rate, when the sales suddenly surged over this limit, Amazon will review this shop, when the seller passed the review, Amazon will delet the limit and increase the merchant's Velocity limit.
3. Amazon seller's Feedback and sales ratio is too high, which is higher than Amazon's hidden indicators.
Fourth, the Amazon hidden indicator
We can think why does Amazon regularly remove the review and feedback? is it just because Amazon detected the fake comment? Why the real review was deleted, and the fake has not been deleted?
In fact, Amazon has a hidden standard for each indicator, when your data exceeds Amazon's hidden standards, it will cause Amazon ' attension and intervene the data, which biring the deletion of reviews,shop audit and so on. However, the value of this hidden indicator is not the same, Amazon will give you a higher standard for late performance, sales volume, etc., make the adjustments according to your account performance.
The seller said that a shop has thousands of sales but only a hundred feedback, review rating is 1%, however your new store has a review rating of 4% , apparently it is already too high. as Amazon pointed out that "your sales and feedback number Mismatch". As data statistics show that the active review rating in United States site is of 5% up and down, so the seller also have to control the ratio between sales and review, if the data outstanding, it will cause Amazon's attention.