As an important means of active marketing, Amazon PPC, CPC advertising can bring more traffic to listings, drive more sales. It is a necessary tool in daily operation, but in the actual operation process, many sellers will encounter a variety of problems. This article provides the most common ten Q&A for CPC.
Questions of Amazon CPC Analysis.
Q1: Does the Adjustment of PPC is determined by convertion ?(gold conversion rate is 3% to 6% ?), The conversion rate refers to the order conversion rate or clicks / impression value?
A: You need to pay more attention to the value of ACOS.
Question 2: Does the ad words be placed prior in the search term or title?
A: The search terms.
Question 3: There are a number of new FBA products arrives, how to promote them in the first 15 days?
A: If your shop has some reviews already, you can try to use PPC.
Question 4: Setting a lot of key words in advertisings, but only one of the words make a deal in more than 90% of the keywords. The ACOS is or 35% after two months . Is this product not good? Precise words has no traffic?
A: Generally, It is not because your products do not work， many advertisements are sold only because of big words. As for the ACOS is controled at 35%, this value is not high for new terms. You can tap some words to test.
Question 5: This is the above product also, the day before yesterday I re-optimized the keywords in the search tems, then the ACOS up to 90% over the past two days, does it need a few days for transition?
A: It takes time for the transition, you can try to lower the price.
Q6: Can I lower my bid to control my ROI when the high bidding makes the product display stable?
Question 7: Do the automatic and mannual advertisement need openning at the same time?
A: You can open the manual ads and automatic ads at the same time, do not need to wait for automatic ads come out. You need to add potential words to search terms.
Q8: After openning the ad for a period of time, in addition to reducing the bid for the word which has low click and conversion, how to reduce the bid for the words that can bring orders? can we try to reduce the bid when the words has high conversion and good rankings?
A: That's right.
Question 9: Why my ads suddenly all exceed the budget, what's the matter?
A: Because they turn to buy deal products after clicking on your ads.
Question 10: I have a product which is not in large category, the bid for the main promotion keyword has been 3.5 dollars a click, but it doesn't has one expression on the home page, Do I need to increse my bid? or what can I do?
A: If your product is non-major categories, but you need to go bid at 3.5 dollars, I suggest not to raise the bid. with a safer price to promote, for example About 1.5 dollars. Search engines have time character, we can accumulate the rankings of one month to improve your keyword quality score.