"A couple of days ago, I found that a lot of product categories were deleted by Amazon. What's the hell?" One seller told sellerspirit. At the same time, he is also deeply worried about whether he can get the Best Seller badge by changing the category of product in the future?
According to the above sellers, although the wide product categories in Amazon has high traffic, but the competition is also very fierce, the speed of promoting new products in wide catecory is far lower than the small category, for which many sellers have shifted their perspectives to small categories, "the competitive pressure of small category is small, promotion is also much simpler, we mainly rely on changing the small category to win the best seller for increasing sales. But this time, Amazon deteted a lot of small products Categories, it may do harm to our small sellers "he explained.
Lily, a seller engaged in shoes and luggage also encountered a similar situation, he said: "There are already many products have been deleted by the Amazon, either the big wide category or the small category "
Another seller said:" For a Best Seller badge, many sellers began to fight in several small categories, as early as a month ago, such a situation has appeared, the category dissapeared again after opening the case. In recent days, it is even more serious, many product categories almost disappeared. "
Some sellers said their products are not involved in many category and has not encountered a similar phenomenon, but they will continue to pay attension to the follow-up development.
So, what is the real reason that led to Amazon's small category suffered a "premature death" ? Hearing this news, many sellers began to open their brains, a series of speculation came out: "is it a malicious attack from competitors?" "Will Amazon want the latter low-ranking seller product category rushed up? " It is also possible that the Amazon system is in a renewalv state, this situation has appeared before. "
Alex, the founder of grassroots sellers, believes that one of the reasons may be that the seller do not put their product in the right category. Second, it may also be that the seller spends money on finding a service provider or account manager to add the contents of other categories, thus the seller's product of small category was deleted by Amazon. Thirdly, the customer service may thought that the seller's product is more closely related to another category, they would automatically moved or removed your products.
Alex stressed: "The deletion of small category are for many reasons, it can not be generally attributed to the great changes in the platform policy. now only few sellers encountered this situation, so we need to analyze it from many aspects and can not give a conclusion directly.
As the peak season continues, Amazon has stricter audits for some categories, sellers should be cautious and integrity to avoid suffer loss. at the same time, sellers need to keep an eye on the latest trends in product categories.
According to insiders, except for some special categories need to be audited, most of the rest of the products category can be selected by the seller's own. The stronger the relevance of products and categories, the more conducive to the later search rankings. Although the big product categories has high traffic but it together with all kinds of high costs, for which he suggested that the small product category is also a great chance for small and medium sellers.