1. In January this year, Amazon has open the A + page service to third-party sellers who have the brand record, this function has improved many brand sellers' sales and listing conversion rate! So far, in addition to the Japanese station, this function is only applied to the brand seller.
2. brand record 2.0
In May this year, Amazon opened the latest version of the brand record 2.0. This upgrade to the brand record is better suited to face infringement. Amazon scans all platforms products that use the brand logo or text and then tags them. This upgrade could help protect the seller's brand product from infregement. If selles have no brand record, it is hard to complaint in issues, and without the protection of brand, your account is danrous if you are involved in a infregement case.
3. In August. this year, Amazon opened the Headline Search Ads to third-party brand sellers, the ad is shown in the top of Amazon search bar, which offer a new channel for sellers to attact traffic.
4. the brand flagship store
In August, this year, brand flagship store was on line in Amazon backstage. With the function of Amazon branded flagship store, sellers can create a whole new shopping experience, show their brands and increase the traffic on Amazon Web pages. Sellers can create multiple pages for a catalog in their store, add new products and tell a story of the brand by using templates that are convenient for use on mobile devices. These changes in 2017 are enough to show that Amazon is paying more and more attention to the brand. It also aims to select a group of enterprises with strong brand operation capability to seize more demanding consumers and further enhance the quality of the Amazon platform.
Second, the optimal allocation of resources
Settled in the Amazon and become a seller is easy, but it is not the times when you open a shop you can make money, now resources, products, supply chain, operational means, strict certification have become the necessary equiments for openning a successful door.
1. product differentiation
Now, product Homogenization is serious, you need to consider the differentiation of products at first. The capable seller has built their unique products to prevent "sell yours". Some sellers has not been copied other seller's product when select new products, but aims to do functional upgrades, product defect repair, and improve market competitiveness of product.
2. Enhance Amazon's operational skills
Operation is not simply include select new products, open advertising, shipping, you need to master some methods, such as merge Review, the original registration LD … … And these black technology have a life cycle, The seller need to adapt with the Amazon platform' continuense changes.
3. the product certification
Because of the lack of product safety certification, CE certification, many listing were suspended this year. Whether seized by the Customs or withheld by platform, it shows that the export of retail products has arouse the attension of custom,and Amazon platform will has more and more safety and quaity audit on products.