Amazon sellers all know the importance of product selection, a good product selection is essential for Amazon operation, so today, sellerspirit would like to share with you some big seller personal selection experience and scientific selection methods.
When communicating with sellers and friends, I found that most people find it hard to choose products, even do not know how to choose, because everybody wants to choose a product that others do not sell, whose competition is small, and is easy to become a hot product. If you use this standard to choose products, no matter what products are put in front of you, you will feel it is not perfect. This is a pit in the selection thinking, we have to jump out of this pit, and can not continue to wander in to finally waste time.
Four errors in selecting product
First, homogenization of product, once there is a little profit margins, then do it
Second, only analyze bad reviews but ignore the good review
Third, choosing to give up because of many competitors
Fourth, always followed what other people do
You need to weigh the pros and cons of product when choosing the product. to avoid some misunderstandings, and practice is the sole test of truth, so learn more from competitors, but do not blindly follow the trend. You can try to run slowly and quickly find the error, more reflection, more summary, and ultimately form your own selection criteria.
1. Which specifications，features and combination of appearance is the most competitive? And others do not have?
2. Is my price competitive?
3. If Competitors see my products, will they vigorously fight back, and causing a price war
4. Why the customer choose my product rather than other's product with a lot of good reviews ?
5. What star ratings we can achieve?
6. Is it easy for others to imitate my product?
In addition, we must think more about what resources we have in our hands, what we want to do, what we can do and how we can achieve it.
Then we will talk about the product selection at Japan site
Japan station market is not big but has strict rules, with particular attention to detail. Japanese consumers unlike other site buyers, they are not influenced by small favors such as refunds, small gifts. These factors make a lot of sellers feel that it is difficult to do Japanese product selection. But, in fact, you can pay more attention to the Japanese news, current affairs, pand details, what products are popular, which products are hot, then you can go to purchase market to analyze the product price, cost and features. Discuss the user experience and feasibility of some products with friends in Japan, and if you feel good, you can start thinking about it.
Next is United States station product selection experience. The big seller told us he tend to choose necessary products for the following reasons:
1. The demand for the function is greater than the demand for appearance
2. The function of the product can not be easily replaced.
3. You also need to pay attention to the issue of products infringement, choose a fine and delicacy product.
4. Our energy is limited, there is no way to operate so many products at the same time because they do not have any resource advantages, so I think if you are a small seller, do not set too high goals, choose a product does not lose money at first.
If you want to know if you are making or losing money, you need to have a clear understanding of the following aspects:
1. Daily sales:how many orders per day, each ooder single gross profit, how much profit each day
2. Daily cost: a month's plan cost divided by 30 days, you get the daily cost
Scientific selection process
Find Advantage Resources – Market Research – Product Positioning – Cost and Profit Analysis – Product Production – Quality / Delivery Control – Inventory Optimization – Product Upgrade and Replacement
Reference elements of product selection
Product positioning, life cycle, most popular specifications, competitor analysis, core keyword search volume, price and profit margin, Amazon search results, home page listing sales, seller graphic professionalism