Some sellers are trying to have a good sales on the peak season of the new year, and some are thinking about how to accumulate the new product reviews in 2018. While Amazon star to delete comments at this time, in order to maintain the authenticity of the comments, It is not the first time to see the Amazon deleted comments, but this time the intensity is greater, a wider range! Both the fake reviews and direct comment are suffered this storm. Even some real reviews of small sellers are unfortunately affected!
In response to this matter, sellerspirit consulted with Amazon Merchants Manager, according to his reply, the platform has been severely scrutinized that those who are suspected to make fake reviews ….. if you are making fake reviews now, please stop right now.
How to reduce the probability of review deletion by Amazon?
First of all, we must understand what kind of comments easily deleted by Amazon. according to a seller analysis, he summarizes some review types which is easy to be deleted:
1. the review purchased through giftcard. As we all know, fake orders are basically purchased through giftcard.
2. IP repetition: There is an industry called: leave review exchange with fee. Such people are easy to gather together to operate, If Amazon scanned an IP with different accounts leave too many comments, it may also be directly deleted.
3. The non-VP reviews because of high discount are more likely to be deleted.
4. Analizing from Amazon's big data, when the transaction volume is not high enough, the proportion of direct review is also included in the consideration of Amazon.
5. The review doesn't reate to product itself.
6. If the buyer's comment on the product is not meet the comment rules (which may include content such as testing or facilitating sales promotion), Amazon may decide to remove or reject the comment. Once the message is deleted or rejected, the buyer can not comment again on the same product.
If the real comment is deleted, you can open a CASE to ask Amazon.
The seller how to increase rating?
1.To do a a mail marketing.
Some buyers who are satisfied with the product, service and shopping experience will leave reviews after the order is completed. For such buyer, the seller can express his gratitude and guide the customer write their own review experience to share, but you need to pay attension to the way of expression, you can not request the buyers to leave reviews directly and the title should not be too long, the content should be easy to understand with the word humor.
2. make good use of red marketing
The hot people in facebook or Instagram with lots of fans, ask them to do product evaluation. You can provide them with some products and invite him to do activities for his own fans. While doing so does not result in product reviews directly, it can result in more product exposure, more traffic to the listing, and more sales and comments.
3 Participate in the Amazon early commentator program
Early commentator program is the official review project, the participating sellers reflect the effect is not bad.