How to Deal With the Amazon Sales Decline After Holiday Season
First, why your order amount decline after holiday season?
This is a problem troubled a lot of sellers, the reason for it is easy-understanding:
1.in fact, because many products have a big discount on the holiday season, customers have already purchased the necessary products, so after the holiday season, the sales declined.
2.during the discount period, consumers have already stored Christmas gifts and daily necessities, so the platform flow will certainly be significantly reduced. How to stabilize the sales volume of the entire platform when the traffic rate decreases is the most important thing to attract seller's attention.
Second, how to stabilize the sales volumn after the holiday season
The sale volumn will increases in holiday season, and it is the time the listing in a higher rank, seize this opportunity to stabilize the rankings.
1. analyze the source of traffic, stabilize the flows rankings.
① Search your product's main keyword rankings in the Amazon home page, if there is a word on the home page, you need to manually interfere with the word rankings to keep it do not fall.
② If you made a promotion outside the Amazon site before the big holiday, it is still necessary to consider the source of the out-of-station traffic again after the holiday when the traffic in the station is declining.
2. analyze the ads during the festival.
① When the holiday traffic goes up through advertisement, for example, the traffic is rising rapidly because you use a very wide range of keywords, which will inevitably lead to your traffic decrease sharply when the platform traffic is low.
② Analysis of ad reporting, for some words whose exposure and click rate is great, but do not have conversion, please adjust timely. First, although the term is a hot word, but have no relevance with product, so consumers will not buy the product after clicking and viewing, so you can choose to suspend. Second, there are some problems with the listing, consumers can not trust your product, theydid not have the desire to purchase after reading your listing(the picture and review account for a large proportion).
Third, how to solve the return after holiday season
1. If the customer sent an e-mail say that they want to return product, no matter what the reason, the seller had better not to allow customers to return in order to reduce the return rate, you can negotiated settlement firstly, if you reach an agreement with the customer, you can send another product or deal it in another way. In short, make your customer satisfied. The product return rate on the Amazon platform can not be too high, the high return rate will redult in Amazon's warnings and even be demanded to get your product off the shelf.
2. to ensure a pleasant return process
Return increase is normal after the holiday, especially for the prducts like clothing, toys, when you receive the return during the holiday season, as much as possible to make customers feel good, which helps sellers get positive evaluation, and also use your own quality service to develop a potential customer.
It is recommended that sellers provide these services to the returning customers:
• Coupons for other products
• Recommend similar products at reduced prices
• Replacement products at the same price. Each communication with the customer is an additional opportunity to increase store visibility and get a positive rating.
3. the seller need to pay attention to the products which was returned to the Amazon Operations Center, because Amazon will assess the status of each return goods, "salable product" will re-enter the seller's own salable inventory; if the returned goods has been damaged or defective, Amazon platform will marked as "unsalable" based on the actual situation by assessing the cause of the damage, judge if the seller is eligible for compensation in accordance with the assessment.
Therefore, sellers should pay attention to these after the holiday, timely conrol your own inventory, as well as compensation situation. Returns are part of the e-commerce retail business, usually a big sell has his professional customer service team to deal with, if you do not have, you need to take a professional attitude to deal with the problem!