Amazon France site launched in August 2000, is the largest online shopping platform in France. Amazon started offering Amazon Premium in 2008. eBay is also a common e-commerce platform in France.
The total number of new sellers in 2017 was 71,565, with an average of 214 new sellers daily
As of December, the total number of new sellers in France 2017 was 71,565, equivalent to 214 new sellers per day at Amazon France. Among them, the number of new sellers in November reached 6,681, which is one of the months with much increases in a year.
109,285 sellers have product on sale
Although 88,570 sellers sell their products on the platform, not all of them are selling products, because the prices of some products are not competitive. This is why only 31,538 sellers receive feedback from customers every month. In the past 12 months, 80,749 sellers have received at least one feedback comment. The combination of the three data illustrates the amount of the active sellers in the French market.
47% of sellers use Amazon Logistics (FBA)
Forty-three percent of the top 100 sellers use FBA, 45% of TOP1000 sellers use FBA, and 47% of top 10,000 sellers use FBA. Thanks to the FBA, Amazon FBA helps these cross-border sellers to achieve the two-day delivery, the business place of seller becomes less important to consumers, it can be said to largely help the seller to solve the problem of delivery service.
FBA sellers load 333 products on average VS unused FBA users load 22,702 products on average
seen from the average data, 15281 products sold by each seller. While average only 333 products were sold by per FBA seller, there is a much smaller than average number of 22,474 products available to the sellers who not use FBA.
Most sellers sell High-Tech products in France
Amazon has a wide range of products, but 27% of TOP sellers' main categories are High-Tech products. Other popular categories are Cuisine & Maison-20%, Sports et Loisirs-9%, and Jeux et Jouets-8%.
The seller has received 469,637 feedbacks in a month
All sellers in the French site received 469,637 feedback in November, with TOP seller accounting for 88%. This amount is more than the average number of feedback received each month in the past 12 months. Amazon will use the changes in the number of feedback to determine the development trend of Amazon sellers.
Affaires-Plus ranked top seller with 565% growth in feedback
Last month, Affaires-Plus 's comment volume grew rapidly with an increase of 565%, ranking at the top seller list. The overall ranking in sellers is 232th.