PPC (Pay Per Clicks), also known as CPC (Cost Per Clicks), which is Amazon's paid ads online, it is a useful way for sellers to attract traffic and increases sales. in fact, CPC advertising data can reflect the listing issue, so the seller can create a better listing by taking advantage of listing.
A lot of sellers wonder that if they should start an automatic advertisement for their new product? sellerspirit suggests that you can start the CPC once your products are on sale, because many successful sellers do this! Automatical advertisment will give you a data report in the background to help you pre-optimize listing.
1. If the data show that the exposure is very low, it may be your auction problems, try to raise the bid appropriately, then keep on looking at the data.
2. If exposure is enough, but there is no click, that is, your ad has five points. At this time you need to refer to your competitors, make adjustments at these five points, and watch the if the ads will have clicks and conversion rate.
then, which are the five points?
(1) the title
If you have searched ads before, you must know that the title can not be shown in a whole, so the front part of title must include precise words, brand name + precise woeds is good choice.
ad space can only show the first map, in addition to the requirements of Amazon, white, pixels, the first map need as much as possible to display the complete product also, and try to show your product well here. such as the following photo, the plug type, design and sound control buttons of this headphone are displayed in the first map.
it is displayed on ad position of the first page.
Advantages: filter a lot of inaccurate traffic, to ensure that advertising costs.
While the following headphone is displayed on the ads position of the tenth page.
There is always a fierce competition on price, ensuring that your price is the most advantageous for the page on which your product advertisement is displayed. This need to follow your own products, know where it is displayed, and the price of other products ads around you.
(4) The number of reviews
The importance of the review to the listing is known to us
(5) Review rating Review
Star ratings are also intuitively visible, and Review's star rating is not based on the number of reviews / total number of reviews, it covers many Review's algorithms.
3. If the exposure and click is enough, but no conversion, it is necessary to analyze how your competitors write details, what services they are providing, and how they display the details of the picture.
4. if the exposure and click is enough, and also has some conversion, but the sales per day is little, it is vecause there is no flow, try to attract more traffics!
Many sellers wondered how to continue to optimize the manual advertising?
After receiving review, combine the words from automatic advertising and the words you collect yourself to open a manual advertising. Sellerspirit do not say how to open an advertisement today, or how to divid ad group, just talk about advertising optimization listing.
After the mannual adevertisement running for some time(2 weeks is suggested), you can use the keywords which has convert rate to optimize your listing.
1, high exposure and conversion rate words, put them on the first line of the search term firstly (the seller knows that the five elements of the keyword is also weighted).
2, removing the low exposure and click's words, they will only reduce your conversion rate.