In SEO optimization, keyword research is one of the hottest topics. It has a crucial impact on the seller's listing ranking. Choose a good keyword could give your website and products unimaginable changes. How to investigate the key words, the following six steps could give the seller some inspiration.
The first step: to understand the key words have 3 types
The seller must understand that there are three main types of keywords that determine how far your sales business can go.
· The top of the funnel keyword is informative type (eg best way to, step by step, how to or guide to)
· The middle of the funnel is looking for solutions (eg that actually works, how to stop, ways to avoid or ways to fix)
· The funnel low-end keyword focuses on the buyer's intent (eg compare prices, affordable, best, order or where can I buy)
The top keyword is essentially informational and the low keyword is essential tradeable Determine what type of keyword you want. Look for your target keywords for funnel top, middle and low related keywords. Make the necessary paeg SEO optimization to add the appropriate keywords for your listing. The number of keywords depends on the site size and budget.
Step Two: Determine which type of keyword to focus on
Every business should make keyword surveys based on their goals. Are you ready to focus on establishing long-term relationships with your customers? Or do you want to cater to those customers who are good at shopping, and contrasting product? If you are planning a project and want to establish long-term relationships with your customers, it is best to focus on funneling high-end and mid keywords. But if you want to do E-commerce website SEO, it is best to choose the funnel low-end keywords.
The third step: set goals, planning process
Keyword surveys involve spreadsheets and large amounts of data. Although this process is boring, but is very important and can not be omitted. Why does sellers want to improve ranking? and why does seller want organic search traffic? Set the goal, then all these questions will have a clear answer. If you've been in SEO, you must have heard of Neil Patel. He has created a seven-figure value for the SEO agency business.
How can he persuade so many business owners to believe that they need to hire him for SEO work? Neil focuses on the business goals. He is not marketing SEO, but the result after the business hire him. He told these entrepreneurs he would raise SEO rankings for each keyword, which would bring X visitors to the site each month. Then he talked about conversion rates. Lastly, he emphasized how much profit he would bring to the company each month if the entrepreneur hired him. This is the importance of setting goals. Neil proposes a vision that relates it to earnings. This vision will make sellers aware of how much money they can make by simply increasing their rankings or increasing organic traffic. Set traffic, conversion, and revenue targets based on current revenue and traffic. Focus on achieving these goals, allowing sellers to do more clearly.
The fourth step: looking for competitors
Content How's founder Will Robins usually helps his customers find their competitors when they partner with clients. In just a few minutes, Google can find other companies in the industry far beyond the client company. Robins set them as competitors and goals. Hope that in a few years or months to help customers to reach the same level. He subdivides the target companies by search traffic into five categories, with a five-year gap, a two-year gap, a one-year gap, and a six-month gap. As follows:
(1) 5 years gap: 2 million search traffic
(2) 2 years gap: 500,000 search traffic
(3) 1 year gap: 100,000 search traffic
(4) 6 months gap: 40,000 search traffic
Choose which one target is depending on the seller's own state. If you are totally a new company, you can choose a small site as the goal. There are many tools to help sellers investigate eligible web sites.
The fifth step: Reverse the search site SEO strategy
After determining the target site and competitors, the seller can do a lot of investigation. Following these practices, can help sellers understand the SEO strategy of the target site, and then learn from them. The way to find the Impact of Website Changes on Traffic:
• Breaking down their URL structure
• Searching on the Wayback Machine
• Viewing their traffic patterns
• Finding the link between traffic growth and website changes. In this way, helps sellers to avoid early mistakes made by competitors, find the keywords which bring traffic, and what links connect to the page? Finding ways:
• Browse their links and anchor texts
• Find the keywords that bring the highest traffic
• View the content types that pull the traffic
Links help improve your keyword rankings. Finding the most important keywords through an anchor text link is crucial to increasing sellers' competitiveness.
Follow the past spokesman who cooperate target site
through the press conference and the mainstream media in various ways to understand how the target site promote brand by famous people. After the file is completed, the seller has a clear development plan in front of him, imitating the target site's link settings, content, and website frameworks.
Step Six: Combine all the factors to enhance ranking
Understand the first competitor information, the seller need to do some SEO measures. Build URLs that equal or better than their rivals. Use selected keywords to write website content. Turn all plans into action. Gradually build up content, get links, make monthly improvements, and move on to the target site.