45,719 new sellers, with an average of 136 new daily.
In 2017, 45,719 new sellers settled in Amazon Japan in 2017. It is equivalent to 136 new sellers appear every day. Among them, 2,275 new sellers settled in November, less than the number of new sellers in other months of 2017.
95,260 sellers have listings in Japan.
95,260 sellers have products uploaded at Japan site since some products are not very price competitive and therefore not all products uploaded are on sale. This is why only 48,321 sellers have received buyer's feedback in a month. However, 93,941 sellers have received at least one review in the past 12 months. It is easy to see the size of Japan's active sellers from these data.
47% of sellers use FBA
FBA is used by 20% of the top 100 sellers in Japan, 34% of the top 1000 sellers use FBA, and 47% of the top 10,000 sellers use FBA. Amazon FBA helps these cross-border sellers to achieve the two-day delivery, the business place of seller becomes less important to consumers, it can be said to largely help the seller to solve the problem of delivery service.
FBA sellers load 890 products on average VS unused FBA users load 22,474 products on average
seen from the average data, 12,990 products sold by each seller. While average only 890 products were sold by per FBA seller, there is a much smaller than average number of 22,474 products available to the sellers who not use FBA.
Most sellers are selling DVD
8% of top sellers' main category is DVD in Japan. Other popular categories are: Car & Bike -11%, pharmacies – 19%, computers and peripherals – 14%.
A total of 693,834 buyer feedbacks were received within a month
The total number of feedbacks received by all sellers in Japan in a month was 693,834. TOP sellers accounted for 78% of them. In the past, the average number of feedback received per month will be more than this. Changes in the number of feedback can also be used as a basis for the seller to determine the overall the active trend of the platform.
Fashionable GNJ Pyoung topped the list of top sellers with 574% review growth rate.
Last month, Fashionable GNJ Pyoung's comment volume grew rapidly with an increase of 574%, ranking at the top seller list. The overall ranking in sellers is 47th.