Some Basic Information for Opening a Shop at Australia Amazon Site
First, the Australian site settled process
Although Australia has started its overall operation, but it still based on the invitation system, Amazon offers a channel of settlement to non-invited sellers, the seller can through the link to submit the information in advance, the Merchants Manager will contact the qualified sellers after screening.
1, business license
2, visa credit card number, expiration time, cardholder name;
3, credit card billing address and zip code;
4, email and phone number;
5, the registrant's passport and address proof.
Process of Opening Australia Amazon shop
Provide information - Payments - Finished - Upload products to start sales, and began to manage receive payment account.
Second, what products to sell after registering an account？
For the Australian site which is just on line, the platform data is almost no reference value. How do the sellers know what 24 million people like to sell online? The following figure may be able to inspire the seller's selection strategy.
According to another retail data from the 2014 National Bank of Australia shows:
Online retail products popular with consumers in Australia were: online store products, home and home appliances, household goods and beverages, book / movie / music products, fashion apparel, outdoor sports. It is worth mentioning that game products in Australia rises rapidly in recent years.
For Australia site product selection, you also need to know:
1, fully understand the Australian climate season;
2, Australia surrounded by the sea, , inland mountain Pinnacle,beach shoes and hats, surfing supplies, outdoor climbing supplies are essential;
3, combined with the spending power of Australians, eating habits, food or the surrounding products;
4, Anti-season items;
Third, a few suggestions for selling at Australia site
1, logistics: Australia site FBA is still under construction, temporarily unavailable, it is recommended to find direct mail or domestic mature overseas warehouse to cooperate. High price or weight (more than 2kg) FMCG select overseas warehouse.
2, Trademarks: to prevent infringment, according to the law to safeguard your own rights and interests, rgistered a trademark in advance is absolutely necessary! Australia trademark registration time: 6-15 months, valid for 10 years.
3, inventory: At present, Australia is summer, sandals, swimming, surfing and other supplies are needed, but your country might has gone through the summer, so for small and medium sellers, seasonal blue ocean market need to be cautious, out of stock is could bring a serious result. It is recommended to make full use of anti-season features, timely stocking.
4, the rules: the Australian market have different requirements for certain product, maternal and child, toy products, the Australian regulations plugs, the best is to be able to do a research on market legal and compliance requirements.
5, drainage: Although the advertising has not yet opened currently, Deal is still in preparation. But once the ads on the line, inner site publicity is prior, and excavate outer site at the same time. Make good use of advertising tools such as Sponsored Ads (in preparation), make good use of various Deals resources (in preparation) and the Australian shopping season (eg Boxing Day), as well as the shopping community (eg ozbargain) and social media (Facebook) Resources.
6, pricing: the price level should be maintained at a reasonable level in the early period, if you sell in other channels in Australia, the price products should not be higher than other channels, what's more, consider to use the automatic follow-up tools to ensure product prices are competitive. Also remember the platform monthly fee (49.95 Australian dollars) and commissions (6% ~ 12%) Oh.