Has Amazon Provided Your Product Discount Automatically Ever?
Have you ever found that some of your goods in the Amazon front page quietly has an extra discount, which is provided by Amazon, the discount will be Amazon's burden, it seems that the seller only need to enjoy the sales and traffic improvements, but there are some selected sellers do not want to participate in the Amazon discount? Let's keep reading!
If it is Amazon selected discount products, there will be a line at the bottom of the price as following shows:
Tip: Discount provided by Amazon (offered by Amazon)
Click the details and you will see the campaign description
Is this a discount suitable for all sellers who sell this item? 19 sellers are selling this product, it is clear that the discount must be given to FBA sellers, then take a look at if other FBA sellers also enjoy the same Amazon discount?
Click all the sellers offer this product
Choose the second ranked FBA seller
Search this product ASIN in this store
Click it and you will find that although it is the same product, the same ASIN, Amazon does not offer discounts for each seller.
The discount provided by amazon will display "Sale: discounted prices"
The discount provided by seller will display Price: Own discount price In addition, it will not displayed Discount provided by Amazon below price
Obviously Amazon offers discounts is based on goods + sellers, not all sellers who sell the same product enjoy Amazon discounts.
why does selected seller want to withdraw?
In the forum, check the keyword "Discount Provided by Amazon", almost always ask how to exit the Amazon discount activities, there are many sellers do not want such a discount, as shown below.
The seller has some doubts, sellerspirit summarize the doubt as follows:
The seller believes Amazon's automatic discount will depreciate his products. This seller also has its own independent website, the price is higher. He thinks Amazon will give buyers the wrong feeling.
For example, the original price is 100 USD, and now its price is 75 USD with Amazon discount, but the seller believes that such promotions will make buyers think this product is not worth 100 USD, as time passes the buyer will not buy it for 100USD, but look forward to the price of 75 USD, so the restoration of the original price will directly impact the sales of sellers.
Some sellers are signing the lowest contract with the factory to avoid undermining the brand's market. However, if Amazon arbitrarily reduces the price, it may cause the seller to breach the contract and the manufacturer will terminate the cooperation.
Some sellers worry that some of the FBA sellers must have been selected by Amazon and many sellers may not be selected. This will result in a substantial increase in sales of the selected sellers, but sales of unselected sellers will be greatly reduced, as the fixed market is more extremely divided.
You all know benefits of it are traffic, sales, rankings and so on.
Of course, there will be concerns from the seller, such as the above factors. If you are the seller of such ideas, the goods have just been selected, you can enter the Amazon background Help page and Click "contact us", contact Amazon to remove the discount.