With the Amazon global expansion, the pace of opening sub-sites in developed countries is keeping! According to Nicklas Storåkers, former chief executive of online banking Avanza said, Amazon decided to launch the Swedish site, the arrival of Amazon is expected to occur in the next 1-12 months.
According to the latest global prosperous nation rankings in 2017 from British Legatum Institute, Sweden ranked fifth, and its GDP ranked fourth in the world. so wealthy country it is while the consumption level of Swedish is below the average of the Nordic countries people, allowing for huge room for growth!
Sweden's Business Facilitation and Logistics Performance Index are at the forefront in Europe with a broad base of Internet users. Its Internet usage rate is more than US and Sweden's online shopping users accounting for 72% of the total population,so set a site in Sweden is natural and an inexorable trend. CupoNation, an online coupon redemption platform, analyzed the e-commerce platform with a high traffic volume in Sweden in the first three months of 2017 and following are the most popular foreign e-commerce platform in Sweden in the first quarter of 2017:(visitor volume)
1, Amazon.com 15.7 million;
2, Aliexpress.com, 7.36 million;
3, Amazon.co.uk, 7.1 million;
4, Amazon.de, 5.63 million;
5, wish.com, 4.78 million; com, 2,57 million;
7, Asos.com, 2,250,000;
8, Etsy.com, 1,970,000;
9, Lightinthebox.com, 1,610,000;
10, Allegro.pl, 1,440,000.
The most popular platform for domestic e-commerce in Sweden in the first quarter of 2017 is : (visitor volume)
1, Ikea.com, with 8.89 million visits;
2, Netonnet.se, 7.4 million;
3, Elgiganten.se, 7.28 million;
4, Webbhallen. 5.75 million;
5. Zalando.se, 5.86 million;
6. Hm. com, 5.48 million;
7. Mediamarkt.se, 3.92 million;
8. Coop.se, 3.52 million;
9. Apotea.se, 3.16 million;
10, Sas.se, 2.5 million.
Once Amazon Sweden site is settled, it will has much traffic! In this wealthy northern border country, what products are strong demand but relatively unique in other sites? Early layout will be able to enjoy the preferential class monopoly bonus period!
Suggestion for Swedish site product selection
Electronic products in the Amazon is definitely the big sales volume. Sweden has a beautiful natural landscape and has many visitors all year round. Photographed electronic products are also frequently used. No matter what brand of camera, or mobile phones, electronic products in the Aurora's low temperature conditions will be very fast power loss, so portable battery backup, rechargeable products has high demand.
Professional outdoor products are also very much valued in Sweden. For example, nyteBright outdoor headlamps, a mild red light makes it easier to observe aurora at night. Manfrotto or the cheaper Gorillapod tripod for outdoor shooting. Swedes purchased these products through other sites in Amazon Europe currently.
Sweden's winter, if you are not indoors, standing in the snow waiting for the emergence of aurora, people's heat will soon be dissipated. What to wear is too important Therefore, the Swedish people need special warm clothing, for example, the inner bottom of the thermal underwear, lock the body temperature from top to bottom. A coat (can not be cotton) and a light thick pant. Jackets, gloves, waterproof boots and hats! These are great for factories and sellers who like to do high value products. From the point of view of the performance in the Australian site, the bonus period for Amazon's new site may be shorter and shorter. As a seller, you must think the layout in advance!