FBM Seller Has More Sales Than FBA Seller at Amazon German Site ?
Amazon.de, a originally Germany's leading online bookstore Telebook (www.telebuch.de), was acquired by Amazon in 1998 and later became today's Amazon Germany site. Since 2007, Amazon Prime Services is available to all customers. In Germany, it has become the largest leading e-commerce site.
The total number of new sellers in 2017 is 75,700, with an average of 226 new sellers per day.
By December, the total number of new sellers settled in Germany site in 2017 reached 75,700, nearly 226 daily new sellers selling products at Amazon Germany. Among them, the number of new sellers in November reached 7,907, which is one of the months with high increases in a year.
160,003 sellers have product on sale.
Despite the 160,003 sold products in the platform, not all sellers have products on the platform because the price for some products is not competive. This is why only 58,849 sellers receive feedback from customers every month. In the past 12 months, 130,872 sellers have received at least one feedback comment. The combination of the three data illustrates the size of the active sellers in the German market.
38% of sellers use FBA.
FBA is used by 33% of the top 100 sellers, 37% of TOP1000 sellers use FBA. Thanks to the FBA, Amazon sellers, even outside of Germany, are able to offer the same two-day shipping guarantee as local sellers. From a customer's point of view, the seller's business location becomes irrelevant as long as FBA is used.
FBA sellers had 735 products for sale on average; Sellers that did not use FBA had 26,241 products for sale on average
Each seller average sold 18,321 products on Amazon. FBA sellers has only 735 items, a significant reduction compared to 26,241 items sold by sellers who did not use FBA, which is a big data discrepancy mainly due to the delivery of the seller themselves can sell their own products at low cost, while the FBA listing needs to be sent in advance to the the Amazon warehouse, uniform processed by the Amazon.
Most sellers are selling products in Küche, Haushalt & Wohnen catagory
There are many catagories on Amazon platform, but more than 20% of TOP sellers' main categories is Küche, Haushalt & Wohnen. Other popular categories are:
Elektronik & Foto-19%, Bekleidung-8%, and Sport & Freizeit-7%. Top sellers on Amazon's site cover a complete list of all top categories.
The seller received 1,190,179 feedbacks within a month
The German site sellers received 1,190,179 feedback in a month, with TOP seller accounting for 79%. This is more than the average number of feedback comments received each month in the past 12 months. Amazon will use the changes in the number of feedback to determine the development trend of Amazon sellers.
J.RoséeFINE JEWELRY ranked top seller with 537% feedback growth rate in December. AwesomeBooksDeutschland's rating in November increased 537% over the previous month, ranking the top seller list, overall ranked in the 143rd. Other top sellers also raised their review rates, such as: Rytek-237%, Spielzeugwelten (alle Preise inkl.
Gesetzlicher MwSt. Und zzgl. Versandkosten - Impressum & Widerrufsbelehrung in der Verköferinfo) -212%, AO Deutschland- 206%, i-love-outlet-205%, and Höndlershop von Eight-Tec Handelsagentur -183%. Etc.