Seller Shipped from China Accounted for 52% Since Amazon Australia Site is online!
According to Marketplace Pulse data, more than half of the sellers on the Amazon Australia site ship products directly from China instead of through Amazon's warehouse. Data shows that on the first day in Amazon Australia site, there are 52% of sellers selling products from China; 43% of sellers shipped from Australia, the remaining 5% from other overseas countries.
This percentage is relatively high compared to other Amazon global sites. In all other Amazon sites worldwide, 33% of the seller's products are shipped from China. After months of preparation, Amazon Australia officially opened on December 5 with 1,850 sellers.
At present, there are 20 million listings on the site, of which 10 million are non-books and media products, which means that on average, each seller publishes 500-1000 listings.
JuozasKaziukėnas, founder and chief executive of Marketplace Pulse, said he did not expect such a high share of international sellers before, noting that Amazon Chinese sellers in Australia site is 20% more than other Amazon sites.
He said: "In other Amazon platform, the proportion of Chinese sellers account for nearly 1 / 3. However, considering the geographic proximity of Australia and China, and the small sellers account for a large amount, the high proportion is understandable, but it will give the local retailers in Australia pressures. "
According to Amazon's previous experience, Kaziukėnas said he expects the number of sellers in Australia to double over the next two weeks. He added: "A year later, there will be thousands of sellers on the platform, and as for the price, the public wants Amazon to be lower than other retailers, but it takes time. As the platform be matures, the increase of seller number will slow down, The price will drop. "
Consumers express disappointment for Amazon pricing. After visiting most of Amazon's listing on December 5, foreign media found that the prices of products posted by third-party sellers were quite different. However, the products sold by Amazon were similar to the standard retail prices except for some products. Many Australian consumers have expressed disappointment with Amazon on social media, saying the prices are not cheap and not so affordable.
Oral-B electric toothbrush costs $ 94.48, but on eBay can find a product $ 30 cheaper than this. The iPhone 7 Plus sells for $ 1,199 at the Apple Store, but Australian telecom company Amaysim sells at the price of $ 1,375 at Amazon, nearly 15% up. At the same time. to buy a pair of jeans of Wrangler whether on the Amazon or Wrangler, are both $ 149.95. Amazon sold PaperMate gel pen for $ 31.6 plus shipping, but the product costs just $ 4.88 on Officeworks.
Some issues at Amazon Australia site
After visiting Australia Amazon site and found that there are some problems. For example, the search function is somewhat unstable and the search sensitivity is not high. When searching for "iPhone 7 Plus" by "sort by relevance," most of the iPhone 7 Plus-related accessories come out, not the phone itself. Only does the search conditions changed(sort by price high to low), it will appear iPhone 7 Plus phone. And shipping can not always be clearly demonstrated, it can't be displayed until the payment link process. The seller background failures is more obvious, many sellers even find the language is Japanese.