The Tips for Selling in Amazon Q4 2018 — off-season
Many Amazon sellers called the 2018 Q1 as the "post-holiday selling slump," – a negative sentiment toward sales during this period – in addition to slow sales, a bunch of high-season returns need dealing with. But in fact this is not the case, so long as the proper method is adopted, sellers can still make handsome profits during this bleak period:
1. Purchase the goods with Q4 2017 profits.
All business owners know how to re-invest their money into the business, just as Amazon sellers, Wal-Mart sellers or other platform retailers do. If you have a full preparation for Q4 2017, you're definitely going to be productive. Do not hurry to deposit your lucrative profits in your bank account, use them to support your purchasing strategy and create inventory. Smart sellers will tell you that reinvesting profits into your business is the best long-term investment. For Amazon sellers, buying products by Q1 2018 will likely give you high sales potential.
You need to know the latest trends and consumer needs in the later of Q4, learn about the best-selling top-selling products and source the profits from Q4. In addition, investing in a product research tool (sellerspirit is a good product selection tool)to help you find the product that is most likely to become a best seller, which is necessary to prevent you from missing out on products with potential sales. Many consumers receive an Amazon Gift Card at Christmas, and many will consume the gift card in Q1 2018. Although you can not accurately predict what consumers want to buy gift cards, you can make rough predictions through data research.
2. Prepare for 2018 Q1 holiday sales as soon as possible.
Apart from Q4, each holiday is a good opportunity for sellers to boost sales. So, the sooner you prepare for each holiday, the more you can surpass your competitors.
The following is a list of the most potential Q1 sales in 2018:
(1) Chinese New Year, February 16, 2018
(2) Valentine's Day, February 14, 2017
(3) St. Patrick's Day (Irish Festival, March 17, 2018)
In addition, Super Bowl Sunday, Although not officially a "holiday", but it is also a day worth Amazon sellers' attension. In 2018, Super Bowl Sunday is on February 4, and you can watch the teams that have done well in the competition to find out what to purchase.
Also, since Easter is exactly on April 1, 2018, it is the first day of Q2 and you need to be ready for it in advance in Q1. For this highly commercial festival, you can purchase the goods include: candy, clothing, jewelry, gift boxes, books, toys and so on. Get ready for the holiday season before it will help you celebrate the holiday season.
3. Mixed sales of multiple types of products.
Purchase more than one category, more than one price segment of the product, do not only focus on seasonal products. Because some products have high profit margins, but the transaction rate is low, while some products, although smaller profit margins, but the transaction rate is high.
Through the different product sales potential and transaction rate, you can effectively reduce the losses you may encounter (such as a high profit margins but low sales product, you can balance the loss through low-profit but high sales of products) to ensure the flow of funds. This sales skill applies not only to Q1, but also to your overall sales. In addition, if you lack funds, you can take a more aggressive pricing strategy to help sales of unsalable goods.
4. the procurement of products to meet the winter theme
Annual January and February is the coldest weather, people need to buy warm products to combat the cold weather, and a variety of snow-shovel tools. Buying snow shovels, rock salt (melting ice) and a windshield snow scraper during this time can definitely help you open buyer's wallet. Snow boots, gloves, scarves, jackets, jackets and other apparel products is also a good choice. In addition to clothes and some winter essentials, winter entertainment is also a very popular category. Snowboards, sledges, and other snow-related equipment give you positive sales growth. If you can not empty the products before the weather warms up, you can keep them until next year. Of course, if you do not want to be charged for Amazon long term inventory costs, you can lower prices to clear the warehouse, it also provide funds for your to hoarding of spring products.