Here's a list of common mistakes you may make on the eCommerce platform, sellerspirit would tell you how to overcome those mistakes.
1. If you always let the customer wait?
If you can not respond to customer questions timely, you will not leave a good impression, including the weekend, do not allow customers to wait until Monday to receive the reply. Delayed response is reflected in your contact response time (CRT)on the Amazon, which results in a lower chance of winning a Buy Box and a risk of receiving a bad review. Therefore, you (or someone else) must check your customer's mail on weekends.
2. Do You Ignore Incorrect Reviews?
Your vendor reviews on Amazon should reflect the customer's buying experience. However, some buyers are negative about the product itself, not about how you process the order. In this case, you can contact Amazon to delete this review, which is specific to the product itself. Amazon will also delete reviews related to Amazon's own logistics services. These guidelines also apply to the sale of products on eBay.
3. Are you breaking the promise?
Customers began looking forward to free shipping as a standard service, and found that sellers did not have this service, 62% of customers gave up shopping. Therefore, try our best to provide free shipping when possible. Even if not available throughout the year, it is also available during special offers such as Click Frenzy. Otherwise, customers will turn to competitors who can provide this service. In addition to free shipping, you must also comply with the delivery deadline. Deferring delivery will affect your rating and will lose your buyers with a nagative review. No matter what kind of service, we must be realistic. In the introduction of goods specified in the delivery policy, and through the tracking service to ensure that customers shopping experience. If you encounter problems, let customers know immediately. If the customer is not satisfied, have a full refund.
4. Do you never know the return policy?
Customers can get confused and frustrated if you can not explain the return policy explicitly. Therefore, the terms should be as clear as possible, especially on product introductions and invoices. Considering that 73% of shoppers want a free return, therefore, free return has basically become a standard service. So, you should be familiar with the return policy on the market to ensure that you meet the minimum requirements. For example, eBay introduced a 14-day return policy, which increased to 30 days during Christmas.
5. Have you taken full advantage of marketing services?
Amazon FBA helps you save time and increase profits. Choosing to use FBA also means your product will be shown to Amazon Prime members (up to 80 million people). When high-spending shoppers search for products, Prime filter them so that consumers will be served free one-day delivery. Sellers using FBA have increased sales while also gaining credibility on Amazon.
6. Are you content with a bland product?
When you have a good product to sell, you'll notice that your product has under-average clicks. This may be because you did not use relevant and optimized search terms when you published your product, reducing the likelihood of consumers finding your product pages. To increase visibility, you need to spend time researching potential search terms and identifying the most relevant terms for each product to enhance visibility. From the buyer's point of view, what words do they use to search for your product?
You also want to optimize your product by using great images. Visitors will be more likely to convert to buyers if the images listed in the listing are high-definition. Therefore, you want to guarantee the use of high-definition pictures, and pictures should meet the latest minimum picture requirements for each market. You also have to consider mobile shoppers. For example, on eBay, one-third of transactions are done by mobile, so product titles should be short and interesting to match small screens.
7. Have you Ignored Updates?
Amazon continually changes product categories and listing templates. If you do not keep changing, consumers will not be able to find your product on the market. You also face the risk of the product getting out of the market. And provide the correct browse node ID for Amazon products. Find an active node for your product through the Amazon Reseller Center and make sure your product in the right category including all product details, color, brand size, and product identifiers such as ASIN and ISBN. Recently, eBay changed the requirements for vendors, for some categories, requiring retailers to identify product identifiers. This extra information will make your product appear more visible in search results, both inside and outside the platform. Adding a product identifier also qualifies your product for future promotions and automatically. Adding product reviews to your product profile to increase the chances of turning potential customers into buyers.
8. Did you analyze before?
If you do not have the correct data for you analyze, you can not get valuable information and make informed business decisions. You also need to monitor your competitors' actions to prevent them from competing for your sales.
9. Did you make any changes to market metrics and policies?
If Amazon does not consider you provide good customer service, you may be prohibited from selling the product on the platform. Using tracking metrics, tracking order defect rate (ODR), cancellation percentage, and delayed delivery ratio. Your ODR can be used to calculate the proportion of bad order, service credit card refunds, or transaction security claims. The target for the ODR should be less than 1%, and the indicator should be regularly reviewed. If the ODR is higher than this value, Amazon will freeze or terminate your account, and you will lose the gold cart status for non-Amazon delivered products. You will receive the first warning if you do not take the irregularities on eBay seriously, including posting the same product multiple times or selling contraband. If you ignore it, your account will be closed after seven days, if this happens again, your account will be frozen. Handle warnings promptly to ensure that you will not be kicked out of the platform.
10. Do You Ignore Internationalization?
Cross-border transactions are a major issue. If you do not open your business to overseas buyers, you lose the chance to sell your product. Both eBay and Amazon have loyal customers around the world, and both companies have introduced logistics initiatives – FBA Global and eBay Global Logistics (GSP). If you believe your product can be sold overseas, you can list your product directly on the international website and list country-specific product profiles for each country.