Product sales decline, a step by step from the hot sales to slow sales and then nearly no sales, what are the reasons for the decline in sales?
1. The account itself penaled by the Amazon platform, leading to decline in the hot products rankings;
2. There is no work on ongoing product optimization, leading to the changes in trend keywords can not be updated to your products timely; according to the different months and seasons, heat search keywords will be different.
3. due to sales growth, the product's differential assessment, refund, A-to-Z claim increase in a short period of time; many problems are extended from this.
4. Since the delivery of product is not timely, FBA product inventory is not available, out of stock led to the product off the shelf;
5. Increase of competitors' sales, or the increase of competitors who accounting for the top rankings.
6. You do a unproper changes on your listing, for example, change the product catagory, change unproper keywords or stop your promotion and CPC. etc
Analysis of the reasons, sellers and friends must be anxious to know exactly how to solve this problem.
We summarized following tips, I hope to help sellers and friends.
First of all, for external reasons, except for some factors that can not be improved by themselves, seller friends can still start from themselves.
1. research and analyze the product price of competitors, sellers friends can guarantee the quality of products at the same time reduce the price to attract buyers to buy.
2. We must keep in mind the changes in product competitors, such as the title, price, description, stock quantity, rankings and other key indicators, you can save the list of competitors or use third-party Sellerspirit to track competitors.
3. Do some promotional activities for your products or to strengthen station advertising to stimulate the station drainage.
4. The seller must do a good job of tracking the logistics information, and timely inform customers of logistics change information