What You Can do When Your Product is Nearly out of Stock
For sellers, the most frustrating thing is that buyers has placed an order, but your product is out of stock. You lose not only an order, but also a long-term customer. Sellerspirit will show you how to avoid this from happening.
1. Eliminate from the source
Unless you manufacture your own products, dealing with suppliers or manufacturers is inevitable.
Dealing the relationship with suppliers or manufacturers is the first step to avoid stock shortage. To avoid sudden stockouts, it is necessary to discuss with them more on the production and sales cycle.
If you do not know where to start, here are some questions to ask:
how long is the product general production cycle ?
how much time for Replenish ?
Does your order quantity affect the manufacturer's production supply?
How do you generally negotiate with suppliers? Is there price space for swinging?
Can manufacturers guarantee the minimum monthly order quantity?
when is the manufacturers busiest season ?
How manufacturers arrange its holiday time? or will there be a sudden power outage affect the production, what are the seller have to pay attention to it?
What is the manufacturer's delivery amount?
The more you think about each other's point of view, the more questions that fit into the actual scene. Let suppliers or manufacturers feel your sincerity , they will serve you earnestly to help you avoid out of stock.
2. to understand product sales history and sales cycle
You want suppliers and manufacturers to have complete control over their products, and you yourself should know about your products as well.
Know the product sales cycle in advance, you can reserve more stock in the high season, the arrival of the off-season, reduce inventory appropriately .
Such as school bag retailers, back to school season is the hottest time of sales. And a month or two months after school term begins, bag sales will enter the off-season, because almost of the children have a school bag,.
It is advisable to use a stock manage tool to help you.
3. how to deal with emergency situations?
If you keep up with the availability of your inventory and invest more stock on time, but still find you have insufficient inventory and can not replenish it on time, you may need to slow down sales, which is a stopgap measure until you can get more stock.
First, pause the ongoing marketing or promotion campaign to prevent too many consumers from clicking into your product page. If this still does not work, you can temporarily raise the price of your product (above your competitors), and the demand for the product will drop. If your products is your own ship, you can change the status of those listings to "leave" (not available on the FBA listing).
To complete the above steps, you have been able to avoid the customer point of stock listing, the next thing to do is to attract customers to the inventory enough of the listing.