The Significance of Amazon Coupons in the Actual Operation
Amazon introduced Coupons few days ago, there are many articles described the Coupons settings in great detail, sellerspirit will not repeat it here. As a new feature, Sellerspirit would like to talk about the significance of Coupons in the actual operation.
In less than one year, Amazon has introduced many new features, but not every feature has a important role, such as the Early Reviewer Program because it does not make the seller feel real Benefitial, almost no sellers adopt the program, but this launch of Coupons features is different.
In the display form, the Listing which has been setted Coupons, Coupons logo will be displayed in the search results, as shown below:
What are the advantages of such a expression? Such an impression could be a direct remind to the buyer that the listing has a deal to entice buyers to click and buy, for example, why many sellers are trying hard to make their Listing available for the mark of Best Seller or Amazon's Choice, and even to get the mark, their listing is placed in a less relevant sub-category because the addition of these marks on the main map of Listing in thesearch results can greatly enhance the likelihood of the Listing click.
Because most of the consumers have a tendency to become popular: They prefer to choose the product which is the best seller; Amazon's choice, then they have a higher possibility to click and buy it. It is this psychology that greatly improves the conversion rate of Listing with these signs, and the current Coupons logo launched by Amazon has a similar effect.
In response to the effect of this function, sellerspirit interviewed a number of sellers who are using the function, the general reflection is that after setting this promotion, the order has a certain degree of improvement.
Believe that earnest sellers will find that Amazon has recently made adjustments in the page display, remove the comparison function of Your Price and Sale Price, while the introduction of Coupons function can exactly make up for the the flaws in lacking of discount price reflections, push the buyer to make the final buying decisions.
Of course, if you research and analyze colleague's big sellers, it is not difficult to find a considerable number of big sellers have used this feature.
Seller will encounter two options when set the Coupons, one is the percentage discount, the other is the amount of discount, which is the better choice?
Here, sellerspirit give advice for you. For low-priced products, percentage discount is better, and for high-priced products, may wish to set the direct amount discount.