Amazon Australian Site Start to Officially Operate Today
After experiencing last week's technical problems, Amazon Australia finally began its full operation in 5th December to receive consumer orders. It will have fierce competition with local retailers this Christmas.
Amazon Australia said that orders amounting to $ 49, free distribution of products across the country in Australia. There are millions of products on the shelves, including clothing, sporting goods and consumer electronics. This strong move will give the depressed Australian retail industry a fresh air.
Amazon's Australian manager Rocco Braeuniger said the new site will win the trust of Australian shoppers and create "thousands of new jobs" over time. Australia has long been an important market for Amazon sellers, but before December 5, sellers were only able to send order packages across borders because Amazon had no warehouses in Australia. It also means that Australian consumers spend more on logistics and wait longer. Now, Amazon built a large warehouse in the suburbs of Melbourne, hoping to shorten the delivery time to 1 day.
Under free shipping conditions, Amazon said it is sending its parcels to Sydney, Melbourne, Brisbane, Adelaide and Canberra in just three business days, with nearly half the population living in Australia; Sending parcels to the remote area will take 10 business days.
Consumers can pay for faster delivery service. Amazon said it will operate Prime in mid-2018, meaning it can address the logistics challenges brought by this sparsely populated nation. Australia is about the same size as the United States, but its population is only 1/13 of that of the United States. Australian retailers have plunged in share prices since Amazon confirmed in April that it will launch an Australian site. Shares of department store Myer fell 30%, and closed some physical stores, began to E-commerce. Appliance giant Harvey Norman shares fell 7%, while JB HiFi also fell 6% due to Amazon's competitive pressure.