How Will the Changes in 2017 Influence the Trend of Amazon 2018
First, the brand record has become an important factor to do Amazon
1.This year, the Amazon put more and more emphasize on brand product. It has many indications already. Amazon Brand Store was on the line from July 18. Only the brand record of 1.0 / 2.0 sellers can use Headline Search Ads to branding, display their products more details.
2. Brand record sellers has a strong power to complain the sellers who sell their products, while if you are not a brand record seller, you will face many problems in complaining.
3. Due to the channels of UPC purchase are most informal this year, many sellers suffered losses caused by UPC, while the brand owner seller easily avoid the pit. Therefore, for the seller who want to develop their products in a regular way,you need to consider this thing as soon as possible.
Second, Amazon's "Subscribe & Save" project
1. The "Subscribe & Save" project was launched in April, but it will not be seen in the background until November this year.
2. In order to help sellers save more shipping costs, Amazon offer a FBA shipping discount for the "Subscribe & Save" products start one year since the 28th of November 2017. Sellers who offer a 15% off "Subscribe & Save" product will reduce an FBA fee of $ 1.25 per order.
3. After a number of sellers measured, it is proved that this feature is minimal profit. As long as the customer to buy the second piece product, the prices will directly folded to 15% off, so the average profit is little. Of course, this is a good opportunity for the sellers to sell the new products which is lack traffic and expression.
Third, who is benefit from the promotion?
1. From Prime day to Black Friday, and then to the Cyber Monday, many sellers hope to make much money during these time. This summer, prime day brought Amazon a 60% increase in sales, and Lighting Deal has an outstanding performance.
2. The Black Friday just created a sales data of 1 billion several days ago, the sales of the network greatly reversed once again. It successfully push the founder of the Amazon to the throne of 100 billion US dollars and become the richest man in the world . However, the seller behind this data is not as lucky as the man. The activitiy is effective, but no profit, it is lucky for small seller to earn the money that used for applying for the lighting deal, even some seller was cancelled the certification of lighting deal with a overstock inventory. who is the winner behind the promotion? Only Amazon.
Fourth, how to analyze the trend of the German site 2018
Many people are considering weather they should give up the German site because of VAT. Here are some news that:
1. At present, the European station companies are more focused on the German station, the operating site order is absolutely Germany> UK.
Because Germany has high traffic and high sale volunms, and the buyer is upstraight. But has a high demanding for product quality, their review rate is low, bad products is certainly to receive a bad review and no room for negotiation.
2. The traffic of French station increased a lot recently, which is a potential site. We suggested that the ability seller could choose to open up.
3. For the UK station, profit is pitiful, price war is very serious.
4. Spain is relatively poorer, so sales are mediocre.