Keywords Optimization Through Amazon Platform Itself
We today gonna to tell you how to use Amazon to help us with products optimization, and attract accurate traffic.
First, using the Amazon Search Bar to looking for the Keywords which the consumer usually uses for searching on amazon, the most direct way is to enter the name of the product into the search bar to search, because the words appear in the search bar are the accurate buyer search wordss.
1. Enter your main keyword in the search bar, and then press the space to observe their automatic match words and the recommended keywords, as following:
2. After entering the main keywords, enter the A – Z letters one by one, observe the words appear on the search bar, that are automatically matched by habit, these words are very precise words.
3. Do not choose the appeared words blindly, the point is to see if this keyword is related to your product, and also analyze the competitiveness, click, the transaction rate of the word.
Example: There are 365 search results shown in the "earphones beats"
(1) a very competitive words.
(3) the keywords appear in the front search bar.
Second, use the Amazon search box to analyze advertising；
Amazon search is a great way to help sellers optimize their ads. Example: the seller status:
1. Title, the keywords are optimized.
2. There are 10 Reviews.
3. The product price is not high.
4. Operating the manual ads and automatic ads at the same time, but there are no expression and click, how to do?
(1) the core keyword setting has problem.
(2) The demand of the product itself is less.
(3) Then the auction is low, after all, different products need different biddings.
1. Seaech your advertising keyword in Amazon and see its display and position.
2. If it is located in the front position, but the product's exposure is less, then you need to change a keyword.
3. If you are behind or can not see your ad's placements, raise the bid.
Third, Using the Amazon Search Bar to help you with product selections.
1. Use the long tail words in the Amazon search box to select product, this method is suitable for small sellers selections.
For example, Charger → portable charger → solar portable charger
Selecting products by taking advantage of long-tailed is helpful for seller to find the product which is hard to find by most people.
For example, a series of novel products will appear when search
leaves – Leaf -leaf scoop -leaf mulcher / blower
Amazon's official product selection tools 2, get into a category.
select one catagory then click it until there is no more subcategory, which listing appear in the front and has less reviews would be a good choice, which means this product has a high demand but less provide.