AdobeAnalytics data shows that this year's online e-commerce sales will reach 6.6 billion US dollars on Cyber Monday.
Cyber Monday is expected to be the largest online shopping carnival in the United States. According to AdobeAnalytics data show that this year's online e-commerce sales will reach 6.6 billion US dollars, 5 billion higher than the Black Friday.
Shopping online on Cyber Monday has become a habit over time. the first working day after Thanksgiving holiday, people usually can not focus on work, but with a strong impulse to shop.
Some companies are happy to offer consumers great promotions such as Amazon, Wal-Mart, BestBuy, Macy's, Nordstrom and Target. A senior retail analyst of Sucharita Mulpuruat Forrester Research, said: "People are hardly to resist the charming of promotion, and few can decline it."
Which period of time are consumers shopping?
"If you're concerned about the peak shopping time of Cyber Monday, you'll find that online shopping deals are concentrated between 8 and 11 pm," said Gaffney, director of Adobe's Strategic Insight Auditing Committee.
"They know the price will be the lowest on Monday night, and if they keeping waiting the promotion will be ends on Tuesday, so they choose to press the Buy button at this time.
HunterWilliams, a partner of Oliver Wyman's retail and consumer businesses, says people choose to shop online on Monday for one more reason, Thanksgiving ends, relatives are gone, Christmas is coming and people are finally relaxed to shopping online.
Adobe predicts that the U.S. end-of-year shopping season e-commerce sales will reach 107.4 billion U.S. dollars this year, growth rate is 13.8%, of which the the Cyber Monday has the highest sales. According to the statistics of the American Retail Federation, retail sales at the year-end shopping season are expected to reach as high as 682 billion U.S. dollars, an increase of 4% over the previous year.
According to TrendSource's data, 7% people shopped on Cyber Monday, 10% shopped on Black Friday and 40% shopped after Cyber Monday. The rest are year-round shoppers, and before the rest of them have started, they end up shopping.
Yory Wurmser, senior analyst at market research firm eMarketer, said the specificity of the Cyber Monday will eventually disappear. The Cyber Monday is expanding now and will be online shopping week together with Black Friday.
While others think the internet will not disappear soon on Monday. "It's a retail rhythm right now," said Forrester's Mulpuru.