Amazon and Alibaba are the two major e-commerce giants in the global e-commerce market. Both companies have built strong brand names in their local home markets, and the two tech giants are looking for new markets to expand competition now. Amazon and Alibaba have much in common. Amazon revenue mainly from the sale of electronic products, goods and digital media content (including Amazon Prime). Alibaba operates multiple e-commerce sites for different types of sellers. Taobao is one of Alibaba's most profitable platforms, generating over 80% of Alibaba's sales. Although the business models of the two companies seem similar at first glance, they are quite different. Alibaba does not engage in sales of sellers, and Alibaba only provides a platform for small businesses and brand manufacturers to reach consumers. While Amazon has a warehouse and sells its own products.
Specific numerical comparison:
2013, Alibaba's two major Web sites received 240 billion US dollars in sales, is twice as much as the Amazon.
2017, the total market capitalization of Amazon reached 427 billion U.S. dollars and the market capitalization of Alibaba was 264.9 billion U.S. dollars.
The number of employees: Amazon has 341400 employees, Alibaba 50092. The products of Alibaba and Amazon were sold in many countries around the world, and have offices in many countries, in addition, Amazon also has its own logistics center. Amazon USA 2016 sales increased 53%. Every U.S. consumer spends 53 cents on the Amazon for every dollar spent on e-commerce.
Amazon accounts for 3% of the U.S. retail market. In 2016, the Amazon platform GMV reached 147 billion U.S. dollars, up 31.3% from 2015 (112 billion U.S. dollars). US retail sales in 2016 amounted to 4.846 trillion U.S. dollars.
Compared to it,Alibaba, which accounts for 11.18% of China's retail market, the Alibaba platform GMV reached 547 billion U.S. dollars in 2016, an increase of 22% over 2015 (485 billion U.S. dollars). China's retail sales in 2016 amounted to 4.8910 trillion U.S. dollars.
Amazon e-commerce sales growth is 8 times higher than the growth of the total rest of the world's 8 largest retailers, and its sales is 6 times higher than the total rest of other 8 largest retailers in the world.
In terms of traffic, Amazon has 2.2 billion monthly traffic and Alibaba has 867.7 million.
In terms of the number of users, Amazon has 310 million users, of which 44% search the product through the Amazon. The United States has 321 million people, of whom 286 million are Internet users, that is, 8 out of every 10 people are Internet users.
There are 493 million users in Alibaba, of which 443 million are active buyers. China has a population of 1.371 billion, of which 731 million are Internet users. Only 5 out of every 10 people have Internet access.
In terms of brand trust, Amazon ranks fourth in the Forbes market, brand value ranking reaching 98.99 billion U.S. dollars, Alibaba's ranking 12th and has value of 43.9 billion U.S. dollars.
Amazon has 65 million Prime members, 60% of U.S. consumers are Prime members and Amazon members spend 4.6 times more on platforms than non-members spend.
During the Cyber Monday, U.S. electricity sales in the United States reached $ 3.39 billion and reached $ 3.34 billion on Black Friday.
Double 11 Singles, the Alibaba launch shopping carnival, is also the world's largest e-commerce shopping festival. 2016 Double 11, Alibaba hit a sales of 17.49 billion US dollars, compared with the United States on Monday and Black Friday Total sales are still high.
In the payment method, Amazon paid has 33 million users, Alibaba Alipay has 400 million users, Alipay has now become China's largest payment service provider.
By 2020, the US electricity market will reach 6,320 billion US dollars, Amazon has captured all the hearts of new consumers in the United States.
China's electricity market will reach 1.7 trillion US dollars, 80% of Chinese consumers online shopping through Alibaba. Given that China's Internet penetration rate reached only 53%, Alibaba still has a lot of room for growth.