Starting October 2, Amazon's automated return policy begins, customers can initiate returns and print pre-paid return labels. Being impacted by Return Policy, this policy brings third party orders in line with FBA order return processes. But this also means that the customer will no longer contact the seller to explain what the problem is, what other options they can accept, or to ask for a return authorization code. In addition, the seller must processed refund within 2 working days after receiving the return. Otherwise, Amazon will deduct money directly from the seller account.
There is no doubt that the seller reacted to the policy are not the same. Not all sellers welcome this policy. In particular, the rate of return fraud is gradually increasing now.
Let's take a look at the following interpretation of the policy:
Why Amazon implement a new return policy?
Amazon's business is exponential now. the benefits of implementing the new policy include the followings: Reduce return times; Reduce sellers "RDR", improve sellers KPI; Meet customers' requirements for better shopping experience; Meet the need to provide automated return service demand of some selles (based on some surveys); Create an equal competitive environment for sellers; to attract more consumers who are concerned about return policy.
The Benefits of MFN Seller's Automatic Return:
The cost of return is high. Need to consider labor and quality costs, payment processing costs, lower retail value, replenishment costs, delivery costs, time and other factors. So automatic return can save time at least. In addition, sometimes dealing with returns may result in a net loss. As a result, Amazon also introduced a "non-return refunds" option, allowing customers to keep damaged products for free while getting a refund.
How to prevent return fraud?
Most returns are valid, because unpredictable problems can happen anytime. But inevitably, some people would like to abuse this policy. For crooks, Amazon also has some processing methods.
First, expensive items may not take the automatic return policy.
Second, sellers can still charge replenishment up to 50% when the customer is the wrong side. The seller can also deduct shipping costs from the refund. Of course, the seller must remember to deal a refund within 48 hours after receiving the goods, so that Amazon will not automatically refund the full amount.
Third, sellers can complain even if Amazon helps sellers do an automatic refund. But if the seller is wrong, the appeal will be meaningless.
Fourth, buyers who have returned too many goods will be listed in blacklist by Amazon. Even, it is possible to be brought to court because of return fraud. Therefore, the seller needs to pay attention to the return order to find out any suspicious behavior.