What about Your Performance on This Holiday Season on Amazon?
This year's Black Friday and Thanksgiving have amassed a strong emphasis on the history of e-commerce in the United States.
Final data from Adobe Analytics, released on Saturday, showed that Friday's ecommerce sales reached $ 5.03 billion on black friday and Thanksgiving Day's ecommerce sales were $ 2.87 billion, both data are the highest record. The total amount of sale volume of Black Friday and Thanksgiving also hit a record 7.9 billion U.S. dollars.
Adobe said that this year's Black Friday e-commerce sales increased 16.9% compared with 2016's $ 4.3 billion, Thanksgiving has seen a greater growth, an increase of 18.3% over the previous year.
However, after the Thanksgiving weekend, the total sales for the two days are likely to be thrown away by the people because there are more imporatnt shopping day, Cyber Monday and Christmas. According to Adobe's forecast, this year's Cyber Monday will be the largest online shopping day in U.S. over the history with sales of $ 6.6 billion, an increase about 16.5% over 2016.
Some other data from Adobe:
• During the holiday shopping season from November 1 to November 24, e-commerce spending in the United States reached 38.3 billion U.S. dollars, an increase of 17.8% over the same period of last year.
• On Black Friday, Chromecast (a digital TV stick Google launched in 2013) and Roku's streaming media devices and Nintendo consoles are top-selling products. There are also toys such as Hatchimals & Colleggtibles, PJ Masks, L.O.L. Surprise Dolls and Ride On Cars.
• On Black Friday, more and more shoppers shop on their mobile devices. Mobile devices accounted for 54.3% of visits and 36.9% of sales. Unsurprisingly, cellphones were the most popular mobile shopping device, accounting for 44.6% of visits and 26% of revenue.
Adobe called the report "the most comprehensive insight and forecast in the industry," and said it was based on a verdict of 1 trillion visits to more than 4,500 U.S. retail sites.