How about Your Performance in This Holiday Season on Amazon?
1. Amazon system frequently appear bug before this Black Friday
Before the start of the event, some sellers applied for lighting deal in order to have more sales and higher rankings, however, the application has been in a suppressed state, that is to say it was rejected! Unluckily, according to insiders, the rejected lighting deal basically are small sellers.
before the lighting deal start, part of the ASIN were temporarily canceled, all seller became panic when hearin the news, FBA goods have arrived in warehouse, and the domestic inventory is overstock, it is really a bad beginning.
2. There is no order, but a lot of troubles
When the holiday deal was outbreaking, was your account putted into trial by Amazon?
A lot ofaccounts were reviewed, straight comment shop was closed;
Many affiliate sale appear, new VE account no longer have the privilege, "sale yours" was limited;
Conscience sale, but reaceived malicious negative feedback, order conversion decline;
Some products can not be reviewed…etc
3. The sale result between big and small seller is intervallic.
The big promotion this time, the most big seller achives what they expected before, however, small and medium-sized sellers are defeated. Let us work together to analyze the trend of the competitive landscape that is reflected under such circumstances.
Compared to big seller, small seller has little competive resources.
Small sellers are squeezed on the edge of competition, possession of resources is pitifully. Amazon front recommended deals are mostly big sellers Black five. Sold in the peak season, the big seller take a lot of technical means, such as attractive outer station flow, make fake reviews, ad promotion, lighting deal and so on,in order to ensure the flow rate, keep steady ranking, This is what everyone knows.
When the big seller has a deep understanding of the Amazon rule and make good use of it, then the way left for smalls seller must be narrow.
In addition, the competition from offline physical stores is also a reason for the decline in the number of orders.
From the recent point of view of Amazon's policy, I heard that some seller has received the mail, it is said that they were included in the list of vendors in 2018 to be supported by the Amazon, and some sellers received the Amazon 2018 Management Plan's sellers invitation.
Therefore, the Amazon obviously prefer the big sale, and the competition become more intensified, small seller is difficult to be survival and make moeny. Boldly predicted, this distance between big and small seller may intensify next year!
So difficult it is to do Amazon, a small seller how to become a winner? In accordance with the current phenomenon, let us boldly analyze how small sellers deal with the next competitive landscape.
1. Amazon growth will slow down next year, the sellers have bigger budget, there are new buyers to intervene, it is impossible for all of seller to have a growth on sale.
Though the market is very big, but there are constantly sellers go to it in afterwards, resulting in "much monks and less porridge", More and more uneven on distribution of resources, some participeter making money, and more seller make little money. The users require more and bad returns can let you cry for a night, the small sellers who do not have a strong team and financial support is difficult to break through the siege.
2. E-commerce competition in the future from the original "opportunism" to be "refined operation."
For sellers, to upgrade their rankings, there have been fewer and fewer opportunities for opportunism seller by means of make fake orders, because the time of real power has come. For example, during the promotion of the Black Five, if you were viciously hijackered by sellers, then you should learn lessons, apply for trademarks, designs and other patents, set up warning templates and insist on complaints and other weapons to protect yourself. If you are not strong enough to make up your weak part, you will suffer a same loss again.
3. Refuse homogenization and seek differentiation of characteristics in order to find self-advantage.
Although outstanding single seller have platform resources, but others are not casually successful, they are based on objective market research and data analysis, and then have the exact target market launch and the corresponding Operational promotion in the development of products.
Some small sellers in the selection of products will blindly choose the product which hs high sales, not only disrupted the market, but also to stir themselves into the turmoil, they can not see myself direction, if you do not know the direction,the result is a natural loss of money.