Amazon Australian Station Was Put into Trial operation Today
Amazon is finally here.
After speculating for several months, Amazon Australia, as widely expected by retailers, will be up and running on this week's before the Black Friday promotion.
An Amazon internal mail learned by Lifehacker, a technology website, shows that the e-commerce giant has informed sellers in all Amazon Marketplace that they need to price their product and prepare the stockand listing for the "in-house testing phase" starting Wednesday.
"Dear sellers, please prepare for Amazon Marketplace on-line in Australia and we will begin beta testing with a few customers on Thursday, November 23, 2017 at 2:00 pm," the e-mail said.
"Once you have passed the seller's authentication, you will be involved in this testing phase and you should be ready to begin receiving orders … We are very pleased to have you involved. Let's create history!"
It is not clear how many customers will participate in the test. 500 Australian suppliers will be trading through the Marketplace from the first day of business, but Amazon has always kept a tight lid on what products they will offer.
According to Business Insider, in recent weeks, there have been some products on Amazon's website in Australia, such as cable, linen, dumbbells, batteries and alarm clocks.
Dr Gary Mortimer, a retail specialist at Queensland University of Science and Technology, predicted earlier this week that Amazon would launch electronics, clothing and sporting goods immediately after it opened.
"It's hard to know what Amazon will sell, but I guess the products they offer will be very similar to the current eBay, which includes sports, cars, women's, children's, men's, electronics, footwear and accessories, and maybe Household goods and furniture, textiles, custom ingredients and food, "he said.
"Amazon will launch Marketplace, a platform that is very much like eBay … eBay has changed a lot,and 80% of the products are new products made by small and medium-size businesses in mainland China or Taiwan."
Euromonitor said Tuesday in a report that Amazon's online presence could prompt a decisive shift in consumer behavior in Australia to e-commerce.
"Online retail may now account for only a small portion of total retail sales," Chan said. "However, the addition of Amazon is likely to boost competition and create opportunities and challenges for existing retailers."
"This online retail giant will not only provide competitive pricing for a wealth of products, but also enhance the customer's online shopping experience."
"This disruption may force current retailers to make better use of their relationships with customers, strive to deliver more differentiated products and further innovate to improve their services and products to better engage consumers."
"It's crucial for retailers to embrace change, get out of their comfort zones and plan their own course of development, or face the risk of falling behind."
According to IBISWorld analyst Kim Do, Amazon intends to offer a 30% cheaper product than local retailers.