Part One: Amazon places more emphasis on product videos
Sellerspirit released an article entitled: Amazon open video feature, a large sellers enter the times of vedio, the video effect is shown as follows at the time we first refer to this function:
However, in just one month, Amazon moved the product video from the bottom of the product bar to the top 1.
The second part: the video publishing method
Recently, many of the readers asked how the video can be posted to the product page, We are right know here to explain it to all of you:
The first step: complete the Amazon Brand Registry
Over the past six months, Amazon's put the brand seller on a high level. Product video as a new feature, only served for the successful completion of the Brand registry third-party sellers. Here is a special reminder is that in March Amazon put up a new brand register policy, in order to open video promotion capabilities,the past (before May 2017) successfully registered brand retailers need to re-register in the new link. The link for the new brand registration is
Step Two: Enter the A + page settings
Into the seller center backstage, click on the top: Advertising -> graphic version of the brand description
The third step: Click "Add Video"
Note: The prerequisite for obtaining this button is that you have successfully registered a new brand registration. The related products must comply with the requirements of the brand registration. If you meet the two requirements but can not see the button, you can contact Amazon Buyer Support.
Step four: add video information
The video information you need to add includes:
Video main map (be sure to add, or video player's main map that customers see will be black, the experience is not good)
If you add videos that include adult content (e-cigarettes, adult toys, etc.), select "For Adult audience only" at the bottom.
Step five: waiting for approval
Video review time is about 6-8 hours, so please wait patiently for video review. After the video released successfully, you can see your own video in the main map of your product page, and you can also see the relevant video content through "Related Video Shorts" on the page.
Main video (top of page)
Related Video Shorts（页面底部）
Step Six: modify the video
If you need to edit or remove the video later, you can go back to the "Brand Version" page of the seller's center, find the "Edit " button after the relevant SKU template, and click "Delete video from detail page" ,the last step is"Save".
The third part: video content requirements
Amazon has relevant regulations and requirements for the video content. Many information can not be included in the video. Now we have listed the reasons why the video may be rejected:
Length of video more than 1 minute
Referred to competitors' products, such as: product comparison
Description of their products including exclusive sales, such as: Only, Exclusive
Video provides prices, discounts, shipping information, such as: limit buy
Over-boost, such as "Best Seller", "Most Popular"
Reference third-party publicity, such as: television, magazine introduction
Citing customer reviews
Describe your own warranty terms, such as: 1 year warranty
Show other brands that are not relevant to your own brand
Own official website
Promote illegal, criminal, adult information