The Difference Between Search Ranking and Category Ranking on Amazon
Novice sellers often hear someone say search rankings and category rankings, what is search rankings and category rankings? What are ttheir function? As a seller, what the seller need to pay attention to?
In search ranking and category rankings, the key indicators that influence both of them are: sales, five star review ratings and performance indicators, the higher the three elements' scores are, the search ranking will be better:
1. Sales: has a direct impact on Amazon's sales deduction, the higher the sales the higher the rankings will be; 2.five star review ratings: Amazon focus on product users' reputation,and has its own star rating; 3 Performance: This includes many aspects, such as buyers Feedback, refund rate, order defect rate and so on.
Simple to understand:
The search ranking is the result that the keywords used to search,while the catagory ranking is the catagory belows the relative catagory. The catagory ranking flows frequenetly.
There are differences between the two concepts.
Amazon platform exists search rankings and category rankings. Some sellers may think that these two rankings are the same thing, if category has high rankings, search rankings must come forward. In fact, it is not. Search ranking and category ranking are two different concepts, and the factors that affect both the weight of each is not the same, the seller needs to distinguish them.
In order to distinguish them better, the following briefly summarizes what factors will affect the search rankings and category rankings.
Search rankings: the match level between the product and product keywords, sales and conversion rates, account weight, and account performance.
Category ranking: sales, conversion rate, performance indicators, whether shipped by the FBA, praise.
It is not difficult to see that the factors that affect the search rankings are mainly the the match level between the product and product keywords, but the main influence on the product category rankings is the sales volume and the conversion rate. So even if a product ranks first in a category, it does not mean that all of its keywords have a search ranking 1.
2. The relationship between category rankings and search rankings
Since there is a difference between search rank and category rankings, what is the relationship between the them?
They are mutually reinforcing. The improvement of category rankings helps to improve the search rankings. The better the category sales a product has, the higher rankings it will be. There are more fans will be accumulated, then the better the word of mouth will naturally generated a Brand effect.Once your products are known to more people, it will naturally stimulate buyers to search accurately, including the name of the store, brand name or ASIN code search. With the buyer serching increse, it will bring more traffic to the product, thereby increasing sales and conversion rates, and help improve the ranking of the category. Sales, five star review rating and performance indicators will put search ranking front. Directly affect the Amazon sales deduction;