In general, since it is to promote new product, so the product has been selected. we assume that the product is Ok and is needed by many consumers, the market capacity is large enough also. Then, in such circumstances, how to operate a product from 0 to 1 from the process of release to the beginning of sales, then selling, or even become a blast?
Usually we can start from the following aspects:
First, the price competitive advantage
The various aspects of the new products' weight is low in all aspects. In this case, cheap price is a good killer to show Listing.
Many sellers take a long-term perspective. Adding the cost of the goods to the appropriate profit genaretes their own selling prices, and even assuming if margins they set are low, it is a reasonable price. In fact, it is a principle without considering the competive seller's price. Because of the lack of a horizontal comparison, you even do not know your price has not competitive advantage .
However, if the price is not competitive, coupled with the low weight of the Listing, there will be little or no traffic, it is naturally difficult to issue a single.
Therefore, you should consider if the price of your new product has competive advantage among your competitors more, or even absolute advantage as well!
Second, Focus on long tail keywords when optimized your listing.
I have written many articles on the optimization of the Listing, I will not repeat them here, I want to emphasize that, for new products, pay special attention to the use of long tail keywords.
Any one product is highly competitive, in order to win in the fierce competition you must innovate. For a Listing, keywords play the role of direct traffic,it is the focus of each seller content, but different sellers focus on different keywords. A product that has been made into a Moldbaby, sellers will concerned about the key words which is able to occupy the maximum flow, but for a new Listing, you can avoid the edge, starting with long tail keywords, intercept as much as possible long Tail keyword' traffic.
For example, such as mobile power is a highly competitive product, one of its core keywords "Power Bank' is a key word for many businesses, since the word Power Bank is highly competitive, then the new seller of this product could think it deeply.
Assuming that you are selling large-capacity mobile power, and "25000mah Power Bank" is a long-tail keyword, although a littl buyers will search it, but the keywords is points clearly, you can use such keyword when you start to promote new products.
Third, the Review
Because the Amazon platform consumer have no habit to leave reviews, so many sellers who has many sales but have not yet received the real purchase of the customer's evaluation. Unluckily, Many buyers always like to ragard reviews as a reference when buying, which requires the seller to increase their reviews in a right way appropriate when a new listing come up.
You can first find ways to get a few Review for a new product, , and then combine with the later sales to increase the reviews.
Throughout the operation, Review represents the reputation of this Listing, it is important.
Fourth, put the station PPC ads
With the increase of sellers on the platform, in order to get more exposure and traffic, it is very necessary to launch PPC ads in the station. PPC advertising has accurate traffic, high conversion rate, it is essential to promote new products and create explosions.
With the product review, PPC advertising conversion rate will be greatly enhanced.
Fifth, improve the conversion rate.
When it comes to Amazon's operations, we often mention the A9 algorithm, which has two very important variables: order quantity and conversion rate.
New orders have a limited number of limited traffic, then the seller must find ways to improve their order conversion rate as much as possible, if you put in the station PPC ads, this time, you can find your own advertisement on the Amazon and click then buy. It not only improve the conversion rate of the ads, but also improve the overall conversion rate, it bring both more A9 algorithm weight and reduce advertising Click the price to some extend.
In operation, the seller must pay attention to their conversion rate.
Finally, the time to promote products, the seller can not decide what time to complete the warehousing, and the time to put the listing on sale, so the time adjustment is not controllable , And even you can pause the sale and then put it back on the shelves, we do not ensure that the time is accurately displayed due to the lag of system display and crawl, so sellers do not have to worry too much about the timing.