How the Small Amazon Seller Could Survive in the Holiday Season
The fourth quarter of each year is the moment the seller fully prepared, if the product sold well during this time, the total sales could even be equal to the sales of one year, but the reality is that not all the sellers can enjoy the benefits of traffic, the good sales belongs to big seller usually, while many small sellers often become the runner who runs together with big sellers but do not has any scores. What is the cause of this result? How can a small seller can benefited from the holiday season to bring up sales rapidly?
Many small sellers on the Amazon is a novice, there is a misunderstanding that during the peak season, the product will certainly be able to sell very good, so shelves a lot of new products during this period, the seller's energy is limited. If there are too many products, some situation will appear: The product quality, listing quality. Do like this and has a good product sales volume is a strange thing, it is recommended that the seller take the best and precise route from the products selection to the list are strictly checked.
The so-called hot season is due to the fourth quarter of the year has many festivals.
If you have successfully applied to the lighting deal, we must optimize the product page this time to avoid bad comments on the front page, because the product will affect the conversion rate of the product, and secondly, when writing the title of the lighting deal, the description of the product should be used to describe the selling point and features, so that consumers could know the product at a glance.
If you fail to apply to the lighting deal, it is recommended that sellers to participate in promotional activities, according to your own planning of the product, choose a different type of promotion according to the Amazon seller experience. Money Off (full discount) Discount code is the most popular in all promotional activities .There are three kinds of promotional codes when you set it. Be careful to set it to avoid loss.
①Preferential: The buyer can only use a Preferential discount code in one order, but it can be used eith Unrestricted unlimited discount code at the same time. If the buyer has more than one priority discount code in the same order, the system will automatically choose the best discount.
②Unrestricted: Means that the buyer can use multiple unlimited coupons in one order.
③Exclusive: Also known as the exclusive coupon code, if checked, it means that the buyer can not buy product by using it with any priority or unlimited coupon code. This the most recommended code for novice seller to choose in order to avoid make mistakes.
To sell the product out, you also need to understand the consumer, pay attention to their shopping experience, promptly reply to their doubts about the product, dealing with the most frequently seen in the review, the last thing to note is that in marketing, Be sure to prepare adequate products to avoid out of stock problems, which have a significant impact on product rankings.