① Having majority online shopping people, Japan's population is equal to the sum of the population of Britain and Germany together, and Japan's consumer shopping alot online and has rich online shopping experience, more common than in China.
② Buyers return rate is low, greatly saving the seller's operating and after-sales costs.
③ review rate is relatively low, it is recommended that the product link to do A + page from the beginning of product link.
④ peak shopping time: Japanese companies generally issued 3-4 months salary to awards employees in December, this is the time when Japanese not only have the abundant money, but also the seller's sales season.
Japanese e-commerce market
① The population ranks second in several e-commerce platforms with the second highest economic growth rate. Its market capacity is not as large as in Europe, which is equivalent to one quarter of that in the United States, equivalent to Germany.
② Japan made its own choice of products, you can not copied directly from the European site products selection to Japan. The Japanese have a low level of acceptance of English. According to related information, a buyer complained to Amazon about English replies from sellers, so the account was suspended.
Japan station selection
The first is the selection of products sold in Japan, the first consideration is the appearance infringement, food hygiene and safety certification, product safety certification, etc.
The appearance infringement of the product: the Japanese animation is very famous, a little careless would be regared as infringement, the lightestet result is receiving a suspend warning, and the heaviest result is directly blocked your account; The Japanese station'audit for the entry-type product is very strict, most of the certification information must be a local certification in Japan; other certification audit is okay, not as serious as food safety certification, but also not simple, all product certification information must be prepared in advanced in order to sell in Japan.
In the selection of products, we must pay attention to the advantages of product differentiation and product quality advantages, because the station in Japan is not as good as selling products in Europe station, product popularity, appearance and so on are similar. The Japanese are very focused on the process and crafts details. The problems will be singled out, so you must handle the product details well, bad quality products in Japan has no sales, do not think low-cost to attract traffic, in fact, low-cost stratagy in Japan does not work. If your the product is perfect in all aspects and listing quality is also very good, then do not worry no sales;
Differentiation advantage: The Japanese consumer buying behavior is affected by the season and the impact of the weather environment. They have a long rainy season, they like to buy rain boots, raincoats or something like this, also like to buy flashlights, all kinds of flashlights, because it is an island country which often happen earthquakes.
Japan station operations
After the buyer's account audit, it is recommended to change the name of the shop to Japanese, because Japanese people prefer local products, because of the best development of Japanese electronics, so they more recognized Japanese electronics as a world-class, so you need to build a more local stores.
Japanese Amazon' category is much smaller than the United States', in the release of the product, it is recommended to put your product on a larger category, or sub-category is too smaller. long tail words should be careful or less use in advertising, for the new release and unpopular products, it is recommended to began to use big words CPC to increase product exposure.