How To Get Reviews Effectively Without Violating the Amazon New Review Policy
The number of comments and the importance of ratings is can't be more important, they will have an impact on Amazon's rankings, the average rating 3.5-star products are more trusted by consumers.
This also prompted sellers to chase fake reviews and rewards comments, leaving Amazon to take drastic measures against fake and rewarding comments.
Therefore, obtaining effective commentary becomes crucially important without violating the Amazon rules.
This article will introduce four ways to get Amazon sellers legitimate acclaim:
1. Improve the shopping experience
Good shopping experience is the basis of praise. Normal quality products or poor service is difficult to get 5 star praise. The buyer's shopping experience begins with the product page, as well as including communication with the seller.
The seller uses a friendly, positive tone in describing the product, emphasizing what the product can do to the consumer.
The picture should clearly show consumers the appearance of the product. Sellers should try to avoid getting the comments like"product is different with description" , and if there are many such comments, then Amazon may suspend your listing, so the seller should honestly describe the product.
2. use creative cards
Sellers hope to contact with consumer, add a printed card in the package can help you do this.
The content in the card should strengthen brand information, and is committed to providing consumers with a good shopping experience. Sellers can also place installation instructions or refund process instructions in an appropriate place, and do not forget to ask consumers to comment with the card.
Sellers who use creative cards in product packages are more likely to receive favorable reviews.
3. After-sales Communication
Amazon does not share consumer e-mail addresses with platform sellers, but sellers can automatically send emails to every buyer via the platform.
Such mail works well, and sellers can attach a link to the purchased product in these emails, making it easier for buyers to leave a comment. But the point is to make sure that the consumer is satisfied with the product before asking for comment.
Here's one of the many templates used by the seller, which sellers can use as references:
We just noticed your [product name] has been delivered. Congrats!
Your complete satisfaction is my number one priority. If you have any issues with your purchase, please [contact-link:contact us] so we can do our best to resolve them. As a small business, your review goes a long way in helping others determine if they want to buy from us. Would you be able to take 1 minute of your time and share your opinion about [product name]?
[product-review-link:Write your review here.]
Again, if there are any issues, please reply to this email so we can help. Thanks again!
[Your name and seller name]
The average seller needs to send multiple emails to get comments, so sending 3-4 emails at different time intervals will be a good strategy. Once consumers leave a comment, the seller should also send a thank-you note.
If the consumer is satisfied with the product or service, it is easier to request a comment.
If consumers get a bad shopping experience, then further communication can make up for the problem. And once the problem is solved, you can ask these consumers to leave a comment.
4. Amazon Vine and Early Reviewer project
Amazon's Vine project can help sellers get comments from Amazon-certified reviewers.
To participate in the project, the seller must participate in the Vendor Express or Vendor Central project. The cost per ASIN is $ 2,500. The benefit of participating in a Vine project is that sellers can get a high volume and quality of reviews.
Amazon will provide thw Early Reviewer Project for the sellers who registered with the Amazon Brand Registry and having the Seller Central account. The project spends $ 60 per SKU, allowing sellers to get 5 product reviews. Want to participate in the project? the seller's SKU must meet the following conditions:
• There must be fewer than 5 product reviews per SKU;
• The SKU must be parent or independent and the child SKU will be automatically registered as the parent SKU.
• Each product must be priced higher than $ 15.
Although the quality and value of the products are the main factors that allow consumers to enjoy good reviews, quality customer service and good after-sales communication are also important.