The Truth Behind the Refund of CPC Charge on Amazon
Things start from a mail:
Several days ago, several sellers said they received the Amazon mail, one of the emails is shown as following, some sellers might titter after reading it:
In which said that:
Recently, we found a problem affecting your bidding product activity. We can confirm that some of the paid ad clicks you received during April 17 – September 17 were invalid, resulting in incorrect billing of your account. We have confirmed that this is a set of invalid traffic and have applied for a $ 92.66 refund for you, which will arrive in your account within 3-5 business days.
The email shows that the Amazon ad team returned the fee of invalid clicks to the seller. At present, sellers who receive mail are returned with 50 U.S. dollars, 90 U.S. dollars, and 180 U.S. dollars. Up to 5,000 U.S. dollars, they can be used for CPC one more time.
Hear these messages, many sellers excitedly went to check the mail, the result is they did not receive!
Do not worry, we are here to teach you two ways:
①. The subject of the refund email is "Sponsored Products Refund for Invalid Clicks" and the sender is Sponsored Products Team <firstname.lastname@example.org>. The seller who did not find this email can find out whether you has received it in the email.
②. If you confirm that you did not receive this mail, you can apply for a survey to see if you have invalid clicks caused the chargeback in the background Sponsored Product's lower menu "Campaign Management" .
However, just as the sellers are so excited about the adventures of Amazon, the truth behind the Amazon refund is not that simple!
The truth one: season ads is hot,but conversion rate is very low!
The holiday season has obviously come, advertising was clicked a lot, but the point of conversion rate make seller miserable. Seller costs a few hundred dollars a day for the CPC, but the conversion rate is pitiful!
If you learn more about the Amazon return advertising costs in the mail, the time keep unity of Apr'17 – Sep'17.
The industry's claim is that during the period April 17 to September 17, 2017, the Amazon advertising system was in trouble with a large number of invalid clicks; others said that the Amazon ad system detected malicious clicks of human-controlled machines, so repay maliciously clicked ads costs to sellers.
Truth Two: Warehousing costs rise up
Since the advertising column on the right side of the Amazon website was canceled, the competition between sellers has became even more intensive. The advertisements bid rises higher and higher. In addition, the storage cost in holiday season has quietly risen ……
In recent days, many sellers handed over their first warehousing fee for the peak season and felt deeply painful that the fee were three or four times more expensive than before. Use the words of the sellers, before receiving the mail that storage costs will rise,watching the numbers did not trouble them, but when the cost of was charged by Amazon make their heart broken into pieces, it rises so much!
As a result, sellers make a storage costs comparison nearly two months. it is : a few dollars before, and now more than 60USD; last month 35 dollars, this month 120USD; last month more than 100USD, this month five or six hundred dollars!