The seller wants to know how to import the main flow into Listing, more precisely, you should want to know how to import these traffic to your own Listing inside.
I analyze both station and external station.
1.Amazon external station traffic analysis
Why say external station? This involves landing pages. Traffic of external station went into the Amazon, part of them into the home page, and part of them into the product details page directly, of course, there are other pages.
General the former rankings of station is natural flow, Google CPC, Union, EDM, remarketing ads, forums and social networking.
Amazon's traffic composition picture as shown:
①.Direct: natural flow, the user is usually through the bookmark or directly enter the URL to visit. Landing page is generally the home page. The home page has a lot of recommended columns, based on the user's preferences and product transaction data to recommend related and the product you may interested in for you. Relevance and sales are more important.
②Referrals: Referral traffic. Referral traffic probably includes Deals Stations, Amazon Associations, forum blogs, remarketing ads, and more.
Deals station is mainly SD, Kinja, etc., traffic landing page is the product details page.
③Amazon Alliance: This is a relatively large amount of traffic, if you do not know, you can contact some Amazon forumn.
④Forum Blog: Most are remarketing ads that are evaluated and distributed on these sites.
In addition thoese, there is a Amazon's smart recommendation system, the recommandation products mostly appear under the testing post in forumn, as shown:
Social blogs also have remarketing ads, such as Facebook.
Search: Search traffic. Usually through the keyword search and google cpc. Landing pages include the homepage, catalog pages, and product pages. Respectively is hard to say.
Social: Social media traffic. It can be advertising, user sharing, landing page is generally the product details page.
2. Amazon station traffic
After the traffic is imported from the external station, you can think about the ways of traffic flow and simulate yourself as a user.
Directly to the details page traffic will not speak. Read the GA know the general direction of flow is from the home page to the catagary page and then to the details page last to the shopping cart.
①. From the home page to the detail page traffic, one is recommended traffic and search traffic. Recommended traffic, then you can look at the home page recommended section. Search traffic is the keyword search.
②. From one product page to another product page traffic. This traffic is mainly the recommended page traffic, with the help of Amazon's powerful recommendation system. SimilarWeb statistics Amazon bounce rate is only about 27%, so the recommended system traffic will not be small.