Some Small Details in Advertising You Should Know.
Amazon station advertising is a very practical module, there is no stereotyped technique. There are differences in the methods of putting different products. Different time periods may also cause advertisements to be adjusted because of competition. However, no matter how the advertisement is adjusted, the purpose of advertisements is to increase sales and profits, so long as it can bring enough profit is a good ad, and it is worth continuing to invest. As long as the Acos is downward trend, it is a good trend , it is worth continuing attention. Today to tell you some small details in advertising you should aware.
1. Eyword bid
If keyword bid is higher 0.2-0.5USD than Est page bid，it has advantage already, if higher 1 USD than Est page bid, then, it doesn't make sense. Because click-through prices are the result of second-place bids + the percentage of difference between the first place and second place price+ your performance. In other words, there is a certain amount of cap, higher bid doesn't mean more competitive.
In fact, advertising booths and search booths are similar, they all have their own ranking system, search ranking is determined by the sales volume, conversion rate and other factors. Advertising booths are generally determined by your performance and bidding. So, if you can not find your own advertising booths, quickly your their account performance.
2. advertising orders
Do not think that advertising can become a lot of sales, it mainly depends on your product. to remember that "the product is king."
①. assuming a new product (Amazon does not have the same product before) made an advertisement for some time. It has click rate, but the conversion rate is too low. You have to consider whether there is a big market for this product, the timely suspension of the ads themselves and then analyze it.
② if it is not new product, it is necessary to consider whether your listing has any problems, pictures, titles, content optimization and revising again and again.
③ the key words
When choosing a keyword, we must first distinguish the three concepts，they are broad, phrase, exact. Broad: as long as there are related searches, it will be displayed. Exact is the exact type:the words match exactly the words that the buyer search for. The relevance of phrase is between exact and broad. When the buyer search words which include your keywords and your product will be displayed.
3.If the CTR is too low, whether for advertising booths or competitiveness is a very bad reflection, then the effectiveness of advertising and booth will be greatly reduced. For example, Amazon feel that you have given the opportunity, but you are disappointing, not grasp the good chance, then they will not give a second chance. CTR is too low solution: change an eye-attractve main picture
4.Two elements need thingking about ACOS
First, the product page optimization, if there are no top reviewer, a few high-quality pictures or video,even less than 10 reviews, and the overall four-star down. Then on page experience may be poor, then you have to be careful, either improve these elements immediately or do not advertise easily.
Second: go to the business report to see your ASIN conversion, if the conversion is low, such as less than 1% , such as further, it shows that the listing of the market competitiveness is not enough, and need to be optimized. as to how to optimize the listing, it is optimized by the elements including the picture , Title, selling point, review and other aspects of the comprehensive optimization page detail information.
As a seller must also understand that, although the station advertising is a drainage weapon, but not every one of your products are suitable for advertising. For advertising decisions, you must make a careful choice, do not blindly put in full cost. five finger support Difficult enemies punch, in the ads, the same screening of quality products to run, rather than all the stores in the delivery of products, too scattered advertising, will only allow you to waste a lot of energy and money