We all know that Amazon has been committed to enhancing the shopping experience of buyers, , also hopes that all buyers can find what they want in this platform. So,the quality and match degree of the goods provided is very important
To speak it easier, Amazon will be the happiest if buyers happy to buy and sellers earn happy, because when you earn more, he earns more. So at the end of June this year, Amazon introduced a new tool to help sellers understand why buyers do not buy products or buy products. Even those features of the products that were most cared about by buyers at the time of purchase?
Now this new tool can only be opened through the link, there is no link in the Amazon background operation. You have to log in to the Amazon background and click on this link to see it.
Learn what Amazon Certified buyers think
①Start your survey (login to Amazon background)
After click the link, you will see a questionnaire with the target audience, questions, answers and basic information need you to fill, you can use this function after the completion of the filling. The price will be different according to your target norm or target size. The questionaire will be quoted before you send the questionnaire to you, it will be implemented after you agree. In accordance with the number of replies charge, it you not received the questionaire, of course, it will not be charged. Then we will introduce each part of the questionnaire one by one.
You can choose the question from the choices which Amazon provided for, but if you want to ask the question which is not in the options, you can also fill in the customization of the problem.Somthing like the purchase of motivation, marketing, new product features or product use problems, anything you want is ok.
Because Amazon provides a multiple choice form, you need to fill the answer part 2 to 5 options yourself.
Here you can choose how many responses you want to get, and only need to pay the received questionnaire .
What can help the seller through the questionnaire? How to use the information obtained from the questionnaire?
you can learn more about buyers' buying options and use the resulting A / B responses to improve conversions.
Questionnaire can be used to:
①Assess customer satisfaction ② Assess your marketing is good③ View the reasons customers give up ④ Understand what the customer is looking for ⑤ Decide on the product page Key points to be emphasized ⑥ Slight adjustment and optimization of product pages and pictures ⑦ A / B Testing availability of products ⑧ Testing of customer interest in new products ⑨Understanding pain points ⑩ Review your marketing effectiveness； Understand where customers come from
From the questionnaire's opinion, you can optimize the product itself to provide better product with it or you can also optimize product pages and images.
Here are a few examples of questions and answers, partners in need can refer to, but remember to change into suitable for your product questions and answers!
Where can I see my questionnaire?
Your survey's target audience, you can see the questionnaire in the Amazon front desk (including PC version and mobile APP), you can fill in the questionnaire while browsing Amazon or making the purchase. The following is an example.