In the Amazon, seller expected to use its huge flow to increase their sales. Flow is divided into the amazon station inner flow and amazon external traffic, for most of the small and medium sellers, the inner station flow is the best source of product flow, to do well in the station can do good in sales. An experienced seller in amazon once led the team to achieve a year in sales of $ millio summerize how to maximize the flow of traffic in the Amazon. Station traffic mainly includes the following five aspects: ①natural search traffic ②catagory traffic flow ③associated traffic④PPC traffic and ⑤festival traffic flow. Today we will focus on those things：catagory traffic, PPC traffic and associated traffic.
1.catagory traffic： we know that different categories has different traffic. A product can be placed in different categories at the same time. However, some products can achieve bestseller in this category, and is likely to fail in another category. So in order to increase traffic, we need to continuously optimize the products catagory. In general, we need to choose the category of less competitive and large traffic. So how can we find the most suitable category? Two methods are introduced here.
Method one: using varieties to test the flow of catagory traffic, some products have different varieties, we can put one of colors of products in a small catagory, another color in another small catagory, so we can compare which category's traffic is more. Later, we select one of the them who has more flow and merge the two listing. In this way, you can not only get the maximum traffic, but also share the review. method two: the same listing changes. the method is very simple: put a listing in a category in a week, and then put into other categories. By contrast, you can know which category of traffic is larger.
Amazon sellers are largely use PPC advertisings when doing business promotion. Ppc advertising introduced much and accurate flow, and the conversion rate is relatively high. What are the preparations to do before making PPC?
①.title： does your title meet the requirements? ( brand + selling point + main parameter + function + product nature + product core word + color ) is the correct language translation? Is it possible to attract others to go in? ②. can the head diagram of the photo post be able to attract others to get in? Stand in the customer's perspective to see PPC, why do I have to point in? ③.price：haw do your price compare with the front page? ④. review： CPC posts must have reviews, and at least 4 stars. Like Amazon's lightning deal, 4 stars are a basic requirement.
The selection of CPC keywords should be combined with automatic ( automatic selection ) and manual ( manual selection ). Automatic is a wide range, slightly involved will be point to. After automatic, at least the next day to download the keyword report, to see which is clicked high key words, and then add to manual selection. Manual keyword selection is hot and has high match. For beginners, " manual. " is not recommanded. If the novice is not good at keyword search and analysis, it will cause a budget overrun. It is suggested to use " automatic selection" for half a month or two weeks, and then according to the words " hot search word" and " high conversion rate" in the report, then turn to focus on" manual selection ".
How to see the words " hot search word" and " high conversion rate" from the report? It is easy to see that using excel data dialysis table which can turn the numbers into a visual chart. This is very important, the word with high conversion rate is clear at a glance, and it is very easy to do the corresponding collection and analysis. If you don't make a PivotTable report, you can ask google for help.
Impression, if the keyword's impression is high, it is proved to be hot search, but not necessarily sell high. It is suggested that the number of keywords should be strictly controlled, and the number of key words should be reduced. Many of the key words in the advertising group are based on several pages, all of the related words not related are used together, this is not called PPC, this is called "fshing", or Ugly lazy. Under the premise of the use of the core words, each group selects the most relevant of the more than 10 of the PPC keywords, and then increases the price of these 10 keywords to achieve maximum exposure.
3. Associated traffic
There are typically five types of associated traffic: ①promotions②Frequently bought③Customers who viewed this items also viewed together④Customers who brought this items also bought⑤Compare to similar items
Promotion: when we are doing a new product promotion, we can bind new listing to our own old listing and do promotion in the old listing page, bring traffic to the new products.
Frequently bought together:It is the same principle that frequently and " buy and buy" are the same. General complementary products will appear here. Sometimes binding is our own product, sometimes tied to the product of other sellers.
Customers who viewed this items also viewed together:There will be not only competing products, but also complementary products. If there are often customers at the same time to see the two listing, then when another custmer browse one of the products, another product will be looking at the appearance here.
Customers who brought this items also bought:The principles and practices are the same as the fbt ( often bought together ). The best way is to take our own products to do promotion.
Compare to similar items:
We can look at the above picture, and this is a variation of onr product. So if there are variants, our own products are more likely to appear in this location. if you want to your listing in this position, the first is to optimize the listing, the second is to have varieties. The flow of one product to your another product is certainly better than the product was leads to others' listing.
Therefore, this comparative position is a double-edged sword, it is possible to guide our traffic to other people's products, and may also lead the flow of other people's home to us.