1. Amazon constantly updated algorithm. the reason why "new products", "good products" can be quickly increased sales on Amazon, because Amazon will be based on their own calculation method for buyers quickly find Suitable for their products. Only the buyer experience better, more people will buy from Amazon! However, the seller's "practices" will continue to change. No matter how Amazon update its algorithm, each seller think of how to push their products quickly to the top of the search pages, so breaking the Amazon ranking methods will be followed. Because of these reasons, Amazon is basically in the "monthly" update the background ranking method. You can clearly feel that nowadays many of the methods of promotion are a bit ineffective in comparison with the past few months: ①The most obvious is that finding someone to post an evaluation without a genuine purchase (VP logo) has little effect; ② Not only that, deleted reviews may also reduce the conversion rate of the product; ③ faked orders seems to be less and less effective, especially if the product is not FBA. ④It is more difficult to make your product the front page by manual ways.
2.Second. the Amazon take some methods to stop some cunning sellers, but change the algorithm leaves some chance forsellers. While avoiding sellers manual interfering with product exposures and rankings, Amazon gives each seller greater exposure and access to traffic. From the amazon background you can clearly see that the past 1-2 Years in Amazon Marketplace Center Product Information Pages Keywords have been added from the previous Platinum keyword + search criteria to the following:
Closer look at Amazon in the past few months have been more from the following areas to crawl and match the keyword traffic (see the official statement of Amazon):
① Product Description: Category, Title, 5 Description, Product Description
② accurate match: product attributes
③ accurate + broad match: product search conditions
3. The importance of natural traffic.Garden gloves is now the hottest product, take a look at the ranking of all the upswing of Listing can know that it is now a little like the"tip gyro" (of course, from the user and use Scenario, the estimated sales performance will not be so crazy). When we search for the keyword Garden Genie Gloves on the Amazon page, we can see that there are 6 advertisements in the first page of 30 search results (excluding the right advertisement), 3 natural search result appear in front of the search result, so the key role of advertising is no doubt!
However, we need more detailed observation is that apart from advertising 24 natural search results, 26 titles with a precise search term Garden Genie Gloves, order, spelling, exactly the same! At the same time, 10 In the ad slots (3 above, 3 below, 4 on right) There are 8 product titles that contain precise search terms.
From the above data we can already know very clearly that it is important to set precise search criteria in the title. In other words, you can spend money on keywords, but if you do not pay attention to Amazon's natural traffic and reduce your advertise cost, then your traffic will most likely disappear immediately. However, if you do well in natural flow, and with advertising, is likely to play a "superposition effect"
4. The wrong Search Term settings. Search Term is a keyword extension that Amazon offers sellers with titles, descriptions, and attributes. Take the example of garden gloves which is a Hot New Releases:
We see that the product Search Term is written in the form:
From the point of view of this form of writing, basically we can conclude that the product hardly receives too much natural traffic and the overall promotion cost should not be low. Because it is clear that there are a number of issues that you confused when writing Search Term: how do you differentiate each keyword? Do you use a comma or a space? Are you using the singular or the plural? There are a few questions that maybe you did not know: How many keywords to write in a row? Are there any case-insensitive keywords?