1.Consider where your ads will be put.
As with search ads and display ads, pay-per-click (PPC) e-commerce ads have a lot of choices. The two most commonly used ad platforms are Google Merchant Center and Amazon Advertising. As mentioned above, Google Shopping ads are increasing, while Amazon is another great choice. The latest Slice Intelligence report found that Amazon accounted for 43% of total U.S. E-commerce turnover in 2016, and Amazon accounted for 53% of overall E-commerce turnover. Google also noticed Amazon's success, so Google recently began testing the operation of Amazon Shopping ads.
2. to ensure that the shopping page is always the newest.
Take Google Merchant Center, for example, this is an e-commerce sellers upload product information tool. With Google Merchant Center, merchants can submit listings of products on e-commerce sites to Google, including product name, description, product image link, barcode number, brand, price and availability, etc. After review, your submmited product will included in the Google shopping serch. Google AdWords advertising messages are fetched through the Google Merchant Center shopping page, so shopping page data must be updated in a timely manner. Sellers can link two accounts, AdWords and Merchant Center.
3. to create a suitable e-commerce data tracking mechanism
In order to track the PPC advertising better and effectively, sellers can set up Google Analytics e-commerce data tracking. Analytics Ecommerce Data Tracking gives you the specific product sales, how much revenue per transaction, customer source, and more. This also makes PPC campaign optimization easier.
4. Optimize Shopping Ads
Similar to search or display advertising, sellers can optimize their shopping ads in many ways: Text ads and Product Listing Ads are effective in selling products. Text ads highlight specific titles and descriptions of specific prices and features. Product listing ads allow sellers to compete with the evolving eCommerce industry.Using these two advertising methods at the same time , you can get better results.
Define the advertising framework. The seller may advertise based on the type of product , the brand name, the more specific product model, or the specific product code. If you're not sure which is better, use A / B testing to understand the different advertising effectiveness and establish a more cost-effective advertising framework.
Add negative keywords for businesses.
To identify those advertising keywords that will have a negative impact, cause wasting cost is as important as to identify the good keywords. Negative keywords can enable businesses to target customers, improve advertising effectiveness. Create Google Ad Extensions. Some Ad Extensions are useful for e-commerce activities.
5. Highlight product quality. Advertising is only part of the entire shopping process, it is not enough to allow people to decide whether to buy advertising products. The seller must also provide visitors with a great page login experience. In modern times, this means that a simple product page is not enough. To stay competitive, the seller's landing page needs to be engaging, along with product specifications and details as well as customer experience videos, photos and user reviews.
6. Focus on re-marketing planning a remarketing advertising campaign will have a significant impact on sales. Most searchers search for a phrase, discover your product, come to your website, view a few pages, and leave without making any purchase decisions. If sellers are targeting this segment of visitors, they will post remarketing ads that must first come to mind when they're ready to buy a product. When your ads appear to searchers again, they should include new, compelling messages that lead people to a different new product page than the previous search page.