As the world's largest e-commerce platform, Amazon reported revenues of $ 43.7 billion in the third quarter of 2017, which is overcoming compared to other online business platform. Amazon can do successfully, in addition to the pursuit of the ultimate user experience, his platform algorithm level is also unmatched by other e-commerce platform. Amazon has long been using big data algorithms to keep continuas good experiment with new ad slots and ad serving, at the same time, providing accurate traffic. We today mainly talked about how to prevent Amazon CPC ads were maliciously clicked on. For malicious click behavior, Amazon has a clear rule in the product description page. amazon evaluates the true validity of each ad click based on the A9 algorithm with the following latitude as a reference:
① Suddenly increased clicks during a certain time period
② Maliciously clicked
③ illegally clicked through a software script, Click
④ if a large number of clicks repeat in a period time.
Amazon will returned advertising costs caused by invalid clicks within three working days :
By malicious clicks to run out of others's advertising costs is a way you can compete with your competitors, but the next appeared in the same advertising products are still more than 80% chance is not your product!
The rules of non-blessing Amazon's rankings and advertising determine that "malicious clicks" can improve your ranking. Although the A9 algorithm is very sophisticated now, there are several data that are especially critical:
① the keyword search results display (ads Called Impression)
② the customer's click (ads Clicks and CTR two major indicators)
③ Conversion (Conversion) Malicious click will help you improve two your major indicators, CIicks and CTR . And malicious clicks will not affect the real seller to find your product through other keywords to buy orders. So in the case of malicious clicks, the conversion rate for a single keyword may decrease, but your overall Listing page conversion and CTR will increase, and your keyword rankings will naturally increase.
How to effectively find malicious clicks?
How to prevent opponents malicious click. Adervitise one Asin more than one advertisement，At the same time, we need to view the advertising reports daily, and generally focus on the following data:
①abnormal data fluctuations in the display quantity
②sharp rise in the advertising output-to-output ratio (ACoS)
③abnormalities in the conversion rate
If you find yourself clicking on a malicious advertisement, appeal to Amazon Customer Service immediately. Specific steps are as follows: seller support -> contact us -> promotion of goods -> advertising campaign management, and send mail. Please note: Amazon response to the seller is not active, you'd better take the initiative to harass, the language is sincere, this is your initiative to arouse the concern of Amazon is an important step!