When seller start to sell on Amazon, it may has a situation that the Acos is more then profit, and thus has a question to himself that if they should contitue to do the advertisement.The product alone couldn't have enough flow if it only rely on the natural flow itself, it need increase the exposure by doing advertisement. Only in this case, you can increase the number of orders. Today will give you an introduction on how to optimize advertising and some commonplace AQ.
1.Manual Targeting or Automatic Targeting.When you select manual targeting, only when the customer searches for your keywords will be displayed, and the automatic targeting ads will allow Amazon to launch your ads based on your product information, which will add the " net" to the larger, if you are a novice seller, it is recommended to select automatic advertising first, after a week or two, you can select manual release by analyzing the report selection keyword.
2.The choice of a product planning is usually composed of conventional, drainage or Moldbaby. When making advertising, it is recommended to choose a high profit product. If the the unit price of product is too low ( for example 3 – 4 dollars ) is not much profit, so this kind of product is not qualified. For the listing of variation, when placing ads, do not add all the styles of products, only choose the best-selling style to attractive flow for the rest styles,otherwise you will cost a lot in the beginning.
3.advetisement input. Some advertisers try to get their listing appear on the front page by putting a lot of money on it when they just start to advertisemrnt. It is an expensive way and not effective because you don't know which part of listing has problem. and with no review accumulates, even if the ads are in front, orders and conversions do not necessarily go up. You need to know dvertising increase can only bring exposure and flow, if the listing isn't good enough, you can not achieve the goal of increasing sales, so it is recommended to start small budget. Then with the gradual optimization of the details page, increase the input after the increase of orders.
4.During the process of optimization of advertising keywords, Amazon advertising can collect the data for you to identify which keyword is useful and whch one should be given up. The search term report for some products provides you with all the information you need, suggesting you see the data when the ad data accumulate more than 7 days, it will more accurate at that time, eliminating invalid keywords that do not have CTR rates and conversions.
Commanplace Q & a:
① how to make advertising more effective?
Answer: monitor your own advertisement conversion effect by week, set up a reasonable daily consumption limit and adjust your daily consumption target according to the order conversion rate. in the advertising delivery, choose the key words with accurate key words to avoid unnecessary waste of choosing big words.
②will advertising impact on natural flow? Answer: yes, Amazon natural flow is based on a comprehensive consideration of product sales, ranking, conversion and other factors, if the site advertising for the store, and the conversion and sales promotion, then the product ranking will be improved, and then there will be more natural flow in, and vice versa, if the station advertising to bring the flow of the same conversion and even without conversion, will lead to a decline in the ranking, thus reducing the natural flow.
③ in the launch of manual advertising, many keywords have high exposure, but only few clicks, how should I deal with these? Answer: if there are many words in the advertising report and their products are not too coherent, the exposure is very high, but click very poor, describe their product launch process using less accurate or product matching is not high, suggested that the optimization of listing, including title, five elements characteristics, product description, search terms and product attributes list, all belong to the need to optimize the adjustment content.
④ is it necessary to put advertising on the product of bestseller? A: after getting the best seller logo, you can get more traffic and invisibly increase the trust of the seller to the product. the best seller is ranked according to the short sales volume. for a product that has become bestseller, it will lose the status of bestseller as sales decline or competitors' sales rise, so even the best seller needs to put in ads to maintain the current rankings.