There are sellers who monitor their own listing every day but still not knowing what the principle of the ranking is.
I believe many sellers have a similar feeling that their emotion will change because the change of listing rank. Although the increase in sales tends to lead to the rise in the rankings, and the rise in the rankings will lead to more traffic and sales, but sometimes it seems not always so. So what factors influence the listing rank on earth ?
First, the most important factor in determining a listing rank is sales. Both the recent and historical sale are the factors that influence the listing rank.The higher a listing ranking, the more frequent the its rank data updates, and certainly,the lower ranked product updates relatively slow. In general, the top update cycle is about two hours, which is why we sometimes find that the best seller of a category change every two hours, it is because the new listing that goes beyond the sales of original bestseller.
But short – term sales is only one of important factors in the ranking.
In addition to the current sales, historical sales also become an essential factor in a small proportion of the weight. The best way to verified it is to observe your own listing. The products of our own team often appear two listings in a store at the same time, the current high-sale listing does not exceed the other listing who has lower sale, because the lower one has a long-term high sale.
In the course of operations, in addition to the listing ranking, there is another ranking – keyword ranking also worthy of the seller's attention.
Unlike the listing rank which is directly linked and varies with sales, the keywords rankings are relatively stable. Many sellers encounter a product which is ranked on the first page though its sale has decrese in certain time.
Keyword rankings are relatively stable, and sales are not the only significant impact factor, so many sellers are trying to make every effort either by simulating a user's behavior or using a platform vulnerability to make the keyword rankings as high as possible.
Keywords has a good rank is certainly benefitial, because this means that the seller can rely on the keyword and bring a lot of natural flow, but not every seller must through the heikeji method to be able to access the first page, compliance, practical operation can have the keyword rankings up to the home page also.
Most of the time, we can see that the best seller of a category will naturally appear on the front page of the search results, and then the listing will keep the status of bestseller for a long time, and keep the location of the keyword search results page for a long time, so we can know from this point that the sales of listing is also an important factor affecting the keywords ranking.
In addition to sales, another factor is the conversion rate, the search of the key words, the amount of exposure, click and conversion factors will play an important role in helping keywords have a ideal rank.
This true operational experience also reflects the important impact of increased exposure, click, and transformation of a key word on the first page of the keyword, even as the traffic and transformation from advertising apply.