When publishing a product, first,you should make a precise selection of the category, a precise category selection can import more flow, at the same time it can improve the conversion also, and if the selection is not accurate, it will affect the import of flow, even be punished by the Amazon platform, who probably remove the listing or directly remove the sales rights of account, so athe seller must be precise and cautious in the product category selection.
Affiliate sales are part of the Amazon platform algorithm. Amazon recommand the related products in the current page of one listing is to promote the transformation of their platform to allow consumers to consume on the platform. but for sellers, to allow buyers to consume in their own shops is the best way. for sellers, if their products are cluttered, they are neither similar nor relevant, the result may be that the products displayed in their own products listing are the products of other sellers. so, some seller will afraid that their own flow will be brought by other sellers.but of course, on the contrary,if you have more products in the same category, it means that your product will have more opportunities to be shown in your own listing "frequently bought together"recommandation, and you also have opportunity to appear on the page of other sellers. so it can also play the role of diversion from other sellers.
3.Browse for rank:
On the Amazon platform, there is a button to see the top 100, which will display the top 100 sales of the category, in addition to best sellers, hot new release, movers & shakers ( the fastest rise ), most wished for ( add the most desire ), gift ideas, etc., if the seller can grasp and make full use of these, it can also import a lot of traffic for the store.
4.Mode of delivery:
Many sellers worry that the use of FBA shipments will increase costs, fund pressure, etc., but don't forget that the prime members who are focused on Amazon, they are willing to choose FBA shipments, and even some buyers will use prime as their own shopping priority, so for the seller, try to use FBA shipments, which will also help boost traffic. Data show that products shipped through FBA are more than 40 % more natural than zi products.
5.Rich price range:
If a product can be picked out to do a special price product, set up a multi – price mode in the variant products. by covering multiple price ranges, in this way, can also seize the price range as its own purchase direction of customers. Therefore, the seller in the process of shipping products, it is necessary to consider the price range to attract buyers.
6.Advertisement in the station:
There is no doubt that the station advertising in the promotion of products can play a very important role, if you want to operate well, the seller must fully consider the importance of the site advertising. If the elements mentioned before are more or less belong to passive traffic, the active role of the station advertising is particularly obvious, the seller must make full use of it. Of course, about the station advertising,I have written in the front of a number of articles have written, interested in the content of the seller, can look at my previous article.
8. Deals: seckilling:
The most immediate effect is to achieve a short period of large batches of the single, a good spike activity, can make a sales of the general product a best seller instantly, and then promote a long-term stable sales of a product, so make a good use of seckilling statage is important in the seller's operation.
Seckilling as a charging activity, the basis is to require a large discount for your own products ( generally required discount is more than 20 % ), the seller must consider the profit on the one hand, on the other hand, considering the help for the long-term operation. if it has a greater help in ranking and sales promotion, then even the seckilling activities are not high profit, profit and loss balance, or even a slight loss, it is still worth considering.
In short, a seller knows the source of the traffic in the Amazon, combined with its own operational reality, the actual operation of its own pace of the flow of these traffic near, it will be able to bring more traffic for its own operations, will also make itself a step closer to success.