The following summary is based on our own 2017 operation of a few of the products , hope it can be some reference for you. Because the current competition is fierce, almost none products could be think to have a good future certainly. In the fierce competition, only the smart and courageous people could win. In the current situation, the following approach is more effective.
First, take a larger volume of FBA shipments on the premise of ensuring product non – infringement and quality assurance, for example, one – off unit shipment 500 or even 1000, take 1000 for example, the goods into the warehouse, sell 200 or more in a way below the market price, at this point, you may face a temporary loss, then sell 200 at cost price, then sell 200 at a profit margin of about 10 %, if the sales volume is stable at this time, maintain this price, do not pursue the higher profit margin you expect for the time being, and be prepared stock for the sale the second time.
Second, while promoting initial sales at a low price, ensure that review of your listing could match the sales of your listing. We know that for most categories, the ratio of the general real review is about 1 %, then the seller needs to improve the rate of receiving review appropriately, from 1 % to about 3 %. The 3 % retention rate is higher than the competitor, but it is not too high to be too false, and must be able to maintain this evaluation rate. In addition to maintaining the evaluation rate, as sales growth, you may receive a bad review, facing any negative feedback, the seller shoule contact the buyer within a short time to get the understanding of the buyer to modify the bad review, at the same time, in order to counter the bad review, add three good is needed, handle the bad review through both ways at the same time to ensure the relative stability of the evaluation.
Third, for the products being built, to put a certain amount of advertising in the station, do not need to pursue the front page advertising, but must ensure that the station advertising transformation is reasonable. Combine the above steps, if the listing rank rises, maintain it, if the listing rank falls, reduce the price to push sales, and then try to climb the rankings. if you receive a bad review, swipe it by adding good review or handle it accurately. if you receive a malicious evaluation from a competitor, you can find resources to reverse the negative feedback. in a word, the above process is a dynamic balance, to ensure close coordination of several important links. For most products, if you can quickly put it on sale and maintain steady sales at a low price at the former stage of listing online, you can basically increase your listing rank quickly, and at the same time, after hundreds of sales, the ranking is basically stable, at this point, you already have a certain profit.