Often asked by the seller: " I am a new seller, how to sell on the Amazon?" ？ " will also be asked by the seller:" I created a new set of listing, when the others sell well, but I can do not sell well as them, how to do? " and the question:" I heard that a new listing Amazon would have a Flow period, should I sell my new listing at the peak of the sales flow? ”
For similar questions, it comes down to one thing: how do Amazon sellers promote new products?
In general, since it is a new product, so the product has been selected, we assume that the product is ok, and is necessary for most people, the market capacity is large enough, in this case, how to operate a product from 0 to 1, from the release to the beginning of sales, and then sell, even become Moldbaby?
Usually, we can start with the following:
1. advantage of competitive price
at the time of new product releasing,all aspects of the factors of listing is relatively low, in this case, low price is a good killer to give your listing more exprosure.
Many sellers simply look at the things straightly – the cost price plus the appropriate profit, and then generate their own sales price, even thinking that because of their own low profit margins, it is certainly a suitable price. In fact, this pricing principle to a large extent ignored a horizontal comparison, that is, no comparison with the price of the seller who sell the same things as you. Because of the lack of horizontal comparison, you may have not an accurate idea of your price even if the price without competitive advantage.
But if the price has no competitive advantage, and the low factors of your listing, your flow will be very little, and it is very difficult to sell your product.
Therefore, for the pricing of new products, should be considered to be able to have a competitive advantage in the price of similar products, even the absolute advantage is good! (do you have the lowest price? It seems cruel, but it is very important for the new product list! )
2. focus on the long tail keywords when you1 the optimize listing, I have written many articles about the optimization of listing, and I will not repeat them here. I would like to emphasize that for new products, we should pay particular attention to the use of the long tail keywords.
Any product is competitive, in order to win the competition in the fierce competition, you have to pay attention to someplace where other people do not care about but will be effective. For a listing, the keywords play the role of importing flow, is the important part and content of every seller's work, but different sellers will focus on different keywords. A product that has been a moldbaby, the seller will take care of the core key words that can attractive the maximum flow, but for a new listing, it can avoid to compete with them, and starting with the long tail key words, intercepting as much as possible the long tail of the keyword flow.
For example, mobile power is a competitive product, and one of its core keywords"power bank"is a key word. since the word power bank is fiercely competitive, the seller that starts to build a new product may want to think even more. assuming you sell a large capacity mobile power, 25,000 power bank is a long tail key word, although there will be fewer users, it points particular product, the customers who search for such words must have a strong intention for this product. this method can be used in the first stage of build the new listing.
3. coordination of review
Because Amazon's consumer do do have a habit to leave review, so many sellers have not few reviews even they have a big sale volumn. Unfortunately, consumers do not like to leave the evaluation, but often like to use the review as a reference point during purchase, which requires the seller to create new products in a suitable way to increase review appropriately.
A new product, you can first find a way to obtain several reviews, and then with the later sales increase steadily to ensure the increase in review.
Throughout the operation, review represents the public praise of this listing, so review is important both for new product promotion and later sale process.
4. PPC advertisement
With the increase of sellers on the platform,in order to get more exposure and traffic, it is necessary to start the PPC advertising. Ppc advertising flow is accurate, high conversion rate, is an essential way to boost your new product.
together with the increase of review, the conversion of PPC advertising in the station will also be greatly improved.
5. improving conversion rate
When it comes to Amazon's operations, we often refer to the a9 algorithm, and the a9 algorithm has two very important variables: order number and conversion.
The number of new product orders is limited, and the flow is little, so the seller must try to improve your order conversion rate as much as possible, if you post the PPC advertisinsg, or you are also doing some scalping activities, at this point, you can search through keywords to find your own ads, then click, purchase. at this time, it can increase the conversion of your products, what's more, it not only the weight of the a9 algorithm, but also to some extent reduce the price of ads click.
In operation, the seller must pay attention to his conversion rate.
Finally, the issue of product launch time is technically feasible, but the actual operation is not feasible, the product of FBA shipments, sellers can not decide when to complete the warehouse, and then shelves, so time regulation is not controllable, even if you can suspend sales and then go to the shelves, because of the lag of system display and crawl, we do not ensure that the time is accurate, so the seller does not need to care about the factors of the shelf time.