First: you can know node sales, sales quantity, sales ranking, etc in each category from the Asin report. When making products, you can choose to start at the low sales or weak sales quantity nodes to quickly achieve no. 1.
Second, you can know the relationship between the price and the number of sales in each category. If the classification node GL _ apparel code is 1, the product category 0000 miscellaneous ( 75 ) code name is 000075, then the product category node is 1000075, and we select the 1107107 node to do an example analysis as following:
The distribution of the average unit price of 1107107
Std. Error of Skewness
Std. Error of Kurtosis
In this category,there is a clear awareness for the product selection and hot product creation. Sales volume, sales unit price, ranking,and the relationship between exposure and transmission will clearly manifest the product selection target, exposure demand, flow demand, conversion rate control rate and other indicators,it can be flexibly applied in the specific operation.
The above data analysis can show the relationship of the actual operation specific numerical value, for example, if the new product development tested under this category in the unit price of 10 – 15 dollar internal price, the relationship between the unit price and ranking is significant, the main influence factors on ranking are sales, but not the conversion, the conversion of Moldbaby in the industry is generally 10 – 20 %, the conversion control in 6 – 15 % is available, and the effect on ranking is not significant.
The unit price in 10 – 15 doesn't vibrate frequently, so it can draw a corallory that the impact of sales volume is significant, the sales is most important whether seen from its impact on the ranking,the flow or the overall search results.
You can have a idea on the Moldbaby sale direction, planning the entire initial operation plan based on the above data analysis results.
If you choose the selection of the smallest sales of similar items to break through, you should determine the unit price for the category under the category, give the product as a present in exchange for review, draw up the deal station promotion stratage, control the conversion rate, make the station of the CPC promotion plan, and then,achieve a subdivision of the best seller and stable within a month. lastly, you can upgrade or use other products to cover the high level or the first level of other bestseller step by step.